Perhaps you are lucky enough to have a friend or family member who will never forget your birthday. An anniversary card from them never fails to be in your mailbox, and they frequently drop you a line to invite you somewhere or see how you’re doing. Now imagine if your jewelry business can be that friend or family member.
Like the farmer reaping what he has sowed, you too can improve yields this fourth quarter by buckling down and nurturing the non-buyers who have walked out your door.
Each day the most popular Web sites with national appeal, like Facebook, CNN, The Wall Street Journal and SmartMoney, receive hundreds of thousands of hits. Many of them are from your geographic area, and many are current — or better yet — potential customers.
A corporate logo is the centerpiece of your company’s brand image. In fact, a great logo should be appealing and soundly designed; be functional and simple; and should be representative of your company. Last but not least, a great logo should be unique in your marketplace.
The Knot survey was reported in June 2009 with a sample size of 9,578 respondents. According to The Knot, they reach over 70% of all brides online.
An average of 47.5% of all brides that were significantly involved or had some involvement in the engagement ring purchase said they used the Internet extensively for research prior to engagement.
Marketing tip: The bricks and clicks business model is extremely important. A robust Web site that is easy to navigate is critical.
Want to discuss these tidbits further? Email us at suits@fruchtman.com
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I’m not sure when it happened. But, somewhere along the line, some little round beads made of silver, a touch of gold and Murano glass (with starting prices of $25) became the great white hope of fine jewelry. The phenomenon of bead brands like Pandora, Chamilia and Trollbeads are all the rage in the industry — putting most jewelers in the middle of a very deep love/ hate relationship. It’s a real business quandary.
The keys to the marketing kingdom are lying in wait for most companies in the jewelry industry. Follow these email marketing best practices to win customer favor and avoid list fatigue.
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