Jewelry, like many products, depends on an image to capture the interest — if not the heart — of a consumer. Knowing this, the image you use in advertising must be precise and convey the right emotion to the target audience. That’s a tall order.
As you may know, DVRs (digital video recorders, such as TiVo) impact television ratings; however TV networks claim that few users actually bother skipping through commercials. As more and more users acquire and begin to use DVRs — and become more accustomed to them, ad skipping will become a bigger issue.
The Knot survey was reported in June 2009 with a sample size of 9,578 respondents. According to The Knot, they reach over 70 percent of all brides online.
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What is the one thing you wish your sales staff would do better?
Answer and see what other jewelers are thinking!
All answers will be posted in a future email.
Have you been waiting with baited breath? Are you one of those few lucky jewelers who were approached to buy-in to the newest and greatest DPS initiative? Did you perform the secret handshake? Promise to give up your first born child if you told anyone about the biggest marketing program ever? Did you sign on the dotted line and promise till death do you part that you would never, I mean never talk about this new promotion so innovative only those chosen would be are able to bring it to market?
Social networking is the hot button marketing trick. But it does come with its own set of pitfalls. Following are some thoughts to keep in mind when — or if — you begin that social networking foray for your business.
We’ve all heard about the bailouts offered to the banks and to the automotive companies, but there’s one out there for independent jewelers like you.
Don’t tune out halfway through this article because it sounds like the local or national news. The economy is down, Wall Street is plummeting, there’s no hope in sight, unemployment has skyrocketed.
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