Oh Everlon…you came into our lives via the Sam’s Club circular. Seeing you below the Charmin and to the left of the boneless, skinless chicken breasts secured your place as the luxury must-have item of the season.

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Want to discuss this scary topic further? Email us at suits@fruchtman.com.
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By: Megan Meinerding on October 27, 2009 :: Filed under
Take into Account,
Think
In this market, everyone is trying to stretch their dollar as much as possible. One of the most economical things you can do to give your current computer a boost is add more RAM. Most RAM upgrades are between $35-150 vs. $500-1000+ for a new system. Adding more RAM to your system might give you the added speed you need until you can afford to shell out for a new computer.
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By: Fruchtman on October 27, 2009 :: Filed under
Technically Speaking,
Think
If there’s any advertising medium feeling the most amount of heat from the advancement of new technology, the internet and a down economy, it’s the newspaper industry. Surprisingly, even with all of the cards in the deck stacked up against newspapers, they might be the right fit for some in the fine jewelry industry. Below you’ll find the pros, cons and overall analysis in a quick snapshot of the media of ‘yesterday’… newspapers.
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By: Fruchtman on October 27, 2009 :: Filed under
Act,
Media Buffet
When you flip through the pages of a retail or trade magazine and see a branded store ad or an ad for a beautiful line of jewelry, you expect a professional layout, stunning photography and a clear and concise message. Unfortunately, there are some truly scary ads roaming within the covers of publications.
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By: Fruchtman on October 27, 2009 :: Filed under
Act,
Inspriration Zone
The Knot survey was reported in June 2009 with a sample size of 9,578 respondents. According to The Knot, they reach over 70% of all brides online.
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By: Ellen Fruchtman on October 27, 2009 :: Filed under
Take into Account,
Think
In issue #6, we asked:
According to research conducted by the DPS in 2009, “Americans simply don’t like shopping in jewelry stores.” What do you feel is the number one thing you can do in your store to change this perception?
50% of respondents answered display pricing.
33.3% of respondents answered invest in additional sales training.
16.7% of respondents answered change décor.
This week’s question:
How often do you update your Web site?
Answer and see what other jewelers are thinking!
All answers will be posted in a future issue of Tuesday Tips & Tricks.
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By: Fruchtman on October 27, 2009 :: Filed under
Question of the Week
The statement I hear most often from people in the jewelry industry is this: When do you think things will go back to normal? And my answer is this: Never. So, now it’s time for me to pose a question to you: How does your current business model fit into this changed environment?
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By: Ellen Fruchtman on October 20, 2009 :: Filed under
Take into Account,
Think
Let’s face it: most jewelry stores are computerized these days. From your sales transactions to your jewelry inventory, your computer plays a huge role. For that reason, the answer is: ‘yes, but not right now.’ Let tech heads and geeks play with it awhile, find the bugs and determine the value in upgrading.
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By: Fruchtman on October 20, 2009 :: Filed under
Technically Speaking,
Think