Oh Everlon…you came into our lives via the Sam’s Club circular. Seeing you below the Charmin and to the left of the boneless, skinless chicken breasts secured your place as the luxury must-have item of the season.
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Want to discuss this scary topic further? Email us at suits@fruchtman.com.
In this market, everyone is trying to stretch their dollar as much as possible. One of the most economical things you can do to give your current computer a boost is add more RAM. Most RAM upgrades are between $35-150 vs. $500-1000+ for a new system. Adding more RAM to your system might give you the added speed you need until you can afford to shell out for a new computer.
If there’s any advertising medium feeling the most amount of heat from the advancement of new technology, the internet and a down economy, it’s the newspaper industry. Surprisingly, even with all of the cards in the deck stacked up against newspapers, they might be the right fit for some in the fine jewelry industry. Below you’ll find the pros, cons and overall analysis in a quick snapshot of the media of ‘yesterday’… newspapers.
When you flip through the pages of a retail or trade magazine and see a branded store ad or an ad for a beautiful line of jewelry, you expect a professional layout, stunning photography and a clear and concise message. Unfortunately, there are some truly scary ads roaming within the covers of publications.
The Knot survey was reported in June 2009 with a sample size of 9,578 respondents. According to The Knot, they reach over 70% of all brides online.
In issue #6, we asked:
According to research conducted by the DPS in 2009, “Americans simply don’t like shopping in jewelry stores.” What do you feel is the number one thing you can do in your store to change this perception?
50% of respondents answered display pricing.
33.3% of respondents answered invest in additional sales training.
16.7% of respondents answered change décor.
This week’s question:
Answer and see what other jewelers are thinking!
All answers will be posted in a future issue of Tuesday Tips & Tricks.
The statement I hear most often from people in the jewelry industry is this: When do you think things will go back to normal? And my answer is this: Never. So, now it’s time for me to pose a question to you: How does your current business model fit into this changed environment?
Let’s face it: most jewelry stores are computerized these days. From your sales transactions to your jewelry inventory, your computer plays a huge role. For that reason, the answer is: ‘yes, but not right now.’ Let tech heads and geeks play with it awhile, find the bugs and determine the value in upgrading.
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