In celebration of Thanksgiving, the hard-working staff at Fruchtman Marketing share some things they’re thankful for this year!
In our experience, outdoor advertising has been one of the most commonly used forms of advertising by independent fine jewelers. Outdoor advertising provides jewelers with the opportunity to visually showcase their products in high traffic areas, and often times recoup advertising dollars from co-op vendor programs. Historically, larger sized poster panels and smaller sized bulletin boards were most commonly purchased, but with the advance in technology, many are shifting to digital boards.
Fruchtman Marketing associates have certainly been exposed to lots of jewelry images and brands. Here are some of our favorites this year, and on our personal wish lists!
Want to give your holiday party an extra punch? Serve this hot toddy – with or without spiced rum. Delicious!
In issue #10, we asked:
Do you have an exit strategy?
34% of respondents answered yes.
66% of respondents answered no.
This week’s question:
Memo: Love it or hate it?
Answer and see what other jewelers are thinking!
All answers will be posted in a future issue of Tuesday Tips & Tricks.
The busiest time of year is upon us, and in the holiday rush, it isn’t easy being green. However, with green and sustainable practices on consumers’ minds, taking the time to go green in your jewelry store is not just good for the environment, but good for business.
Perhaps you’re one of many jewelers who have spent much time (and money!) on a traditional, printed holiday catalog. Although beautiful, these catalogs are not the best choice for jewelers who would like to cut expenses and leave a smaller environmental footprint. Paper, ink and unused and discarded catalogs do harm to the wallet and the environment.
Cable advertising provides fine jewelers the ability to visually showcase their products at a lower cost and in a more targeted format than network television. As mentioned last week, when advertising on network television, advertisers are showing their message to the entire designated market area (DMA).
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