By guest columnist Howard Gurock, President, Eco-Lite Products LLC
Many states now restrict the amount of wattage that can be consumed in new store construction and remodeling which makes properly illuminating a retail space using less wattage a real challenge. Jewelry stores are a unique type of retail establishment. The amount of light necessary to make diamonds sparkle and gems glow is far more than would be required to illuminate a shirt or sweater. Using inadequate lighting in a jewelry store is a recipe for disaster. However, there are ways that a jewelry store can properly light their space and make their merchandise look fantastic while being “green”.
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By: Fruchtman on November 17, 2009 :: Filed under
Technically Speaking,
Think
Let’s see how savvy you are with recognizing jewelry designer ads you see in trade and fashion magazines. Take a look at these four ads and see if you can match them to their respective jewelry designers.
Click on each image to see it larger. Use the browser back button to return to this page.
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By: Shane O'Neill on November 17, 2009 :: Filed under
Act,
Inspriration Zone
In issue #9, we asked:
How often do you hold meetings with your staff?
12% of respondents answered daily.
15% of respondents answered one time a week.
35% of respondents answered one time a month.
39% of respondents answered infrequent/no planned schedule.
This week’s question:
Do you have an exit strategy?
Answer and see what other jewelers are thinking!
All answers will be posted in a future issue of Tuesday Tips & Tricks.
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By: Fruchtman on November 17, 2009 :: Filed under
Question of the Week
Found at: www.stumbleupon.com/s/#1Yt0aF/www.shof.msrcsites.co.uk/ss5.jpg/
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By: Ellen Fruchtman on November 17, 2009 :: Filed under
Act,
Inspriration Zone
Today everybody – including independent jewelers – wants a viral video (or e-mail or Web site). The problem is going viral is not an exact science. According to an Online Publishers Association poll of US online video viewers, less than 10% frequently recommend videos to their friends; 29% did so occasionally and a hope-smashing 62% said they rarely or never recommend videos.
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By: Tony Schmenk on November 10, 2009 :: Filed under
Act,
Inspriration Zone
Having spent a big portion of my life in the manufacturing business, the actual business of a jewelry retailer always leaves me scratching my head. And for anyone who knows me, there isn’t much left on the head, so I scratch with caution. Why are so many jewelry stores closing? You can play the recession card. But the truth of the matter is stores are teetering on the edge because they simply have no control of their inventory.
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By: Michael Fruchtman on November 10, 2009 :: Filed under
Take into Account,
Think
ABC, CBS, NBC and FOX are the top four network television stations in the United States. Some markets also distribute the CW and MyNetwork TV for free. Additionally, PBS would be considered a network television station, but due to various advertising restrictions, the evaluation that follows does not apply to PBS. Unlike cable and satellite television, 100% of the viewing audience situated in your DMA (Designated Market Area) as determined by Nielsen Media, receives the signal broadcast by these stations. These signals can be acquired without a fee.
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By: Fruchtman on November 10, 2009 :: Filed under
Act,
Media Buffet
In last week’s article, we discussed the functionality of your Web site and how you can improve a potential (or current) customer’s ability to find your Web site though Search Engine Optimization (SEO). SEO is the basic idea of planning your Web site to make it easier for search engines (like Google) to find your site when someone looks for it.
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By: Fruchtman on November 10, 2009 :: Filed under
Technically Speaking,
Think
