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The Holiday Season Has Crept Upon Us!

holidayThe next few weeks will surely be busier than ever.  And hopefully, you won’t be spending much time poring over your emails. So, this will be the one and only issue of Tuesday Tips and Tricks for the month of December.  Not to worry…we will be back on January 5th and every week thereafter with some great articles and information for the jewelry industry.

We wish you success in the weeks to come and a happy and healthy new year!

The Team at Fruchtman Marketing


By: Ellen Fruchtman on December 1, 2009 :: Filed under Take into Account, Think

The Ten Commandments of Jewelry Retail

commandments

(Or the Guide to Delivering You to Salvation.)


By: Ellen Fruchtman on December 1, 2009 :: Filed under Think

Want to Deploy the Viral Bug?

virual
Viral Marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.


By: Fruchtman on December 1, 2009 :: Filed under Grow, Marketing Planet

Tips & Tricks to 2010 Media Planning: Cinema Advertising

moviesWhen is the last time you were able to break away from your busy life and head to the cinema to catch a flick? When you were there did you notice the pre-show advertisers on screen? We’re guessing you saw ads for Ford, Chevy, Coca Cola, Pepsi or other national advertisers. Did you see any local ads? Chances are very slim, as many local businesses are not aware of the benefits of cinema advertising.


By: Fruchtman on December 1, 2009 :: Filed under Think

Question of the Week #12

In issue #11, we asked:

Memo, love it or hate it?

63% of respondents answered love it.

0% of respondents answered hate it.

37% of respondents answered somewhere in-between.


trade-show
This week’s question:

How many buying shows, on average, do you attend in one year?


Answer and see what other jewelers are thinking!

All answers will be posted in a future issue of Tuesday Tips & Tricks.

How many buying shows do you attend in one year?
spam

By: Ellen Fruchtman on December 1, 2009 :: Filed under Question of the Week