By Ellen Fruchtman, President

I read this great article a few months back about the advertising business. It had to do with the average age of an advertising creative person — which happens to be 28. The advertising business is an industry of young, energetic people (by and large). Compare that to the average age of the largest consumer spending group — which happens to be over the age of 50. Believe me, after doing this for over 28 years, I can understand why. The age old marketing question is this: Can this young age group craft messages for products to consumers double their age? Can they relate?

You can catch Fruchtman Marketing at Centurion in Tucson, Arizona. Ellen Fruchtman will be presenting “Making the Internet Work for Your Business” on Sunday, January 31st. In addition, Ellen Fruchtman and Megan Meinerding will both be leading roundtable discussion groups on Monday and Tuesday, February 1st and 2nd on the Web and Social Media.

Megan will also be presenting Managing Social Media at the JCK Show in Las Vegas on June 4, 2010.

By Megan Meinerding, VP Client Services

In part one of this three-part series on social networking you read “why” social networking is an important tool…now here’s the “how.”

Sometimes it’s the little things that make all the difference.

Last week, we asked:

Did you run any discount or promotional offers this holiday season?

75% of readers said  yes.

25% of readers said no.