Last week, we asked:

Was your average new jewelry sale for the holiday season
Above last year
Below last year
About the same

36% said above last year

55% said below last year

9% said about the same

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This week’s question: 
Did you run any discount or promotional offers this holiday season?
Answer and see what other jewelers are thinking!

All answers will be posted in a future issue of Tuesday Tips & Tricks.

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A Fruchtman Marketing client and outstanding retail jeweler rang in the New Year with a bang…they acquired a total of nearly 800 new customers in November and December. Cheers!

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The Tough (or at Least the Smart!)
Put Their Effort and Their Investment Into Their People!

Strategies for Moving From Survival to Success

By guest columnist Kate Peterson, Performance Concepts, Inc.

You’ve made it this far. You’ve weathered the storm, and you’re finally beginning to see light at the end of the tunnel. Customers are coming back, and they’re actually buying things again! Now, how do you go about moving your war-torn troops out of ‘fear and desperation’ mode and into a whole new attitude? Here are seven simple, straightforward steps to help get you pointed in the right direction.

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Google’s content network now offers retail jewelers the opportunity to purchase geographically targeted online banner advertising in their market areas on local and national Web sites to promote store events.

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Almost every jeweler aims to keep their bridal business in mind, so if you’ve been out of touch with that customer lately, the latest statistics culled from The National Association of Wedding Ministers at http://www.aweddingministers.com/wedding/statistics.htm and the Bridal Association of America’s Wedding Report
http://www.bridalassociationofamerica.com/Wedding_Statistics
are sure to keep you in the know.

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We all start out a new year with some great intentions. We’ll eat a little less, exercise a little more, set aside time for ourselves, and focus on completing a host of other well intentioned no-way-am-I-ever-going-to-do-this personal goals. But how many of you actually take the time to prepare a few business resolutions? May I give you my top three?

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