By Ellen Fruchtman, President
I just returned from a speaking engagement I thoroughly enjoyed. Although, I prefer to let my keyboard do my talking, every once and a while I sharpen up my presentation skills and hit the road. Speaking in front of an interesting audience can be fun and invigorating. It’s also a tremendous amount of hard work. A great seminar takes countless hours to prepare. In the agency billable hours’ world, a solid presentation, from preparation to time spent away from the office, can cost our company a minimum of $10,000. Suffice to say, we take it pretty seriously.
Read All »
Share on Facebook
By: Fruchtman on February 23, 2010 :: Filed under
Think
By Megan Meinerding, VP Client Services
Facebook recently announced surpassing 100 million active mobile users worldwide. The new milestone comes only six months after the social network hit 65 million users on Facebook Mobile. Through its redesigned sites (m.facebook.com and touch.facebook.com), Facebook is available on any mobile browser in 70 languages.
Read All »
Share on Facebook
By: Fruchtman on February 23, 2010 :: Filed under
Think
By Laurie Dieball, Media Director
There has been a lot of discussion around our agency on which position is most effective. Sure that statement alone can make the mind wander, but we’re talking magazine ad positions here! According to research by Magazine Publishers of America*, the position in the magazine really doesn’t matter – but if a good position doesn’t matter then why spend a premium to put it there in the first place? In fact, position alone generally doesn’t dramatically affect readership of an ad or increase awareness of a brand. Bad creative will not perform well no matter where you put it in the magazine. A strong creative execution will perform well regardless of its placement!
Read All »
Share on Facebook
By: Fruchtman on February 23, 2010 :: Filed under
Think
Last Week We Asked:
What do you feel needs the most attention in your business in 2010?
You Said:
(43%) Marketing/Advertising
(21%) Inventory
(29%) Training/Education
(7%) Tech/Software
Share on Facebook
By: Fruchtman on February 23, 2010 :: Filed under
Think
Question of The Week #20..
Share on Facebook
By: Fruchtman on February 23, 2010 :: Filed under
Think
by Michael Fruchtman, CEO Fruchtman Marketing
This is a story about absurdity.
Where anyone can walk into practically any car dealer in America. If they have a decent job, credit and pulse, they can get a loan and financing up to 5 years for an automobile that is likely over $20,000. This automobile will depreciate immediately when you drive one mile off the lot. Not only will it depreciate, it will become outdated as fast as you can say “next years model” and require an endless supply of your hard-earned money for on-going repairs.
Read All »
Share on Facebook
By: Fruchtman on February 16, 2010 :: Filed under
Think
By Ellen Fruchtman, President
Companies are making big changes not only in their company but in the company they keep. Since your advertising agency or marketing firm plays an integral part of your business lifeline, it may be time for an agency review. Like everything else in the workforce, this is the time to scrutinize expenditures. But, most of all, this could be the time to trade-up. Ask yourself these simple questions:
Read All »
Share on Facebook
By: Fruchtman on February 16, 2010 :: Filed under
Think
By Tony Schmenk, Senior Art Director
This is a story about a mild winter afternoon that went all wrong. The simple act of exchanging a couple items after Christmas turned into multiple phone calls, emails and visits to a store, only to leave empty handed.
Read All »
Share on Facebook
By: Fruchtman on February 16, 2010 :: Filed under
Think
