Seminar vs. Sellinar

By Ellen Fruchtman, President

I just returned from a speaking engagement I thoroughly enjoyed. Although, I prefer to let my keyboard do my talking, every once and a while I sharpen up my presentation skills and hit the road. Speaking in front of an interesting audience can be fun and invigorating. It’s also a tremendous amount of hard work. A great seminar takes countless hours to prepare. In the agency billable hours’ world, a solid presentation, from preparation to time spent away from the office, can cost our company a minimum of $10,000. Suffice to say, we take it pretty seriously.

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By: Fruchtman on February 23, 2010 :: Filed under Think

The Now of Social Networking

By Megan Meinerding, VP Client Services

Facebook recently announced surpassing 100 million active mobile users worldwide. The new milestone comes only six months after the social network hit 65 million users on Facebook Mobile. Through its redesigned sites (m.facebook.com and touch.facebook.com), Facebook is available on any mobile browser in 70 languages.

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By: Fruchtman on February 23, 2010 :: Filed under Think

Inside, Outside – Positions Oh Please!

One Way By Laurie Dieball, Media Director

There has been a lot of discussion around our agency on which position is most effective. Sure that statement alone can make the mind wander, but we’re talking magazine ad positions here! According to research by Magazine Publishers of America*, the position in the magazine really doesn’t matter – but if a good position doesn’t matter then why spend a premium to put it there in the first place? In fact, position alone generally doesn’t dramatically affect readership of an ad or increase awareness of a brand. Bad creative will not perform well no matter where you put it in the magazine. A strong creative execution will perform well regardless of its placement!

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