by Megan Meinerding, VP Client Services

Thanks to Mother Nature I recently spent a little extra (and by “little” I mean six hours, and by “extra” I mean in addition to the four hours scheduled for the trip) time on the runway at Philadelphia International Airport.

Share on Facebook

by Shane O’Neill, Art Director

We don’t usually give much thought to the common business card. They certainly are a must have, but we ALL already have them – so let’s move on to a more “sexy” subject, jewelry. As far as accessories go, jewelry is the crème de la crème. It’s a statement, it represents who you are, and it can leave a lasting impression. Ever see someone wearing bad jewelry? What was your impression of that person? Come on… you know you had one. Hey, we’re in the luxury business; we know this, lifestyle is what we sell to customers every day – after all, image is everything. Unfortunately, some people just don’t get it.

Share on Facebook

by Karin Green, Account Coordinator/Social Media Specialist

In today’s marketing world, the focus is on developing long-term relationships with customers.  You’re faced with trying to determine how to engage customers and keep them loyal.  But not all customers are created equal; you must select which customers will be the most profitable over time and focus marketing efforts where they will get the most return on investment (ROI).  ROI, in this case, is not limited to financial returns – it can also include the customer’s word-of-mouth marketing, referrals, and other behaviors that benefit the company.

Share on Facebook

You can catch Fruchtman Marketing at the following industry events:

American Gem Society Conclave, April 21 – 24, 2010
 in Boston. Megan Meinerding, VP Client Services, will be presenting
“Faceless to Facebook.”

Share on Facebook

Last week we asked you: “Do you have packaging options based on the amount of the new jewelry sale? ”

100% of respondents answered “Yes”

Share on Facebook

Share on Facebook

By Karin Green, Account Coordinator/Social Media Specialist

Companies have traditionally relied on marketing research to provide information on which to base marketing strategies.  The goals of marketing research are to understand consumer habits and develop models of purchasing behavior.

Share on Facebook

Why I Love My Jeweler
by Megan Meinerding, VP Client Services

1. Because at my jeweler, I may walk through the door frowning or frenzied, but when I leave, I am happy and hopeful.
2. Because my jeweler greets me by name and is genuinely happy to see me. Trust me, I can spot a fake smile from a mile away!
3. Because like an attentive paramour, my jeweler knows exactly what I like and leads me (or better yet, my husband) straight to it.
4. Because even my same-old-same-old jewelry sparkles from the complimentary cleaning it receives at my jeweler.
5. Because if I am craving a nosh or a nip, I can get both at my jeweler.
6. Because at my jeweler I can put anything on layaway…from Pandora to Patek.
7. Because my jeweler supports charities I believe in.
8. Because I can call my jeweler from the car on the way to a birthday party, retirement party, book club, girl’s night out, teacher appreciation dinner [insert any gift-giving occasion here] for which I need a last minute gift, specify a dollar amount and presto, the gift appears at my car window. Wrapped. Magic!
9. Because my jeweler throws the best parties!
10. Because my jeweler makes me feel like they are truly mine and mine alone.

Share on Facebook