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Big Game Winners of 2009

FootballWho can deny that part of the appeal of watching the big game is to catch the funny, clever, and no doubt, expensive commercials that air? As we gear up for being glued to our big screens on Sunday, February 7, 2010, we take a look back at the winners of 2009.


By: Fruchtman on February 2, 2010 :: Filed under Media Buffet

The How of Social Networking

Social NetworkingBy Megan Meinerding, VP Client Services


In part one of this three-part series on social networking you read “why” social networking is an important tool…now here’s the “how.”


By: Megan Meinerding on January 26, 2010 :: Filed under Media Buffet, Technically Speaking

Did you know? Google banner ad results are in!

Google’s content network now offers retail jewelers the opportunity to purchase geographically targeted online banner advertising in their market areas on local and national Web sites to promote store events.


By: Brent Vogel, Jr. on January 12, 2010 :: Filed under Act, Inspriration Zone, Media Buffet

Survey Says…!

flowersAlmost every jeweler aims to keep their bridal business in mind, so if you’ve been out of touch with that customer lately, the latest statistics culled from The National Association of Wedding Ministers at http://www.aweddingministers.com/wedding/statistics.htm and the Bridal Association of America’s Wedding Report
http://www.bridalassociationofamerica.com/Wedding_Statistics
are sure to keep you in the know.


By: Fruchtman on January 12, 2010 :: Filed under Inspriration Zone, Marketing Planet, Think

This Year I’m Going To . . .

promiseWe all start out a new year with some great intentions. We’ll eat a little less, exercise a little more, set aside time for ourselves, and focus on completing a host of other well intentioned no-way-am-I-ever-going-to-do-this personal goals. But how many of you actually take the time to prepare a few business resolutions? May I give you my top three?


By: Ellen Fruchtman on January 5, 2010 :: Filed under Act, Marketing Planet