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	<title>Tuesday Tips and Tricks &#187; Act</title>
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		<title>Big Game Winners of 2009</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/media-buffet/big-game-winners-of-2009/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/media-buffet/big-game-winners-of-2009/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 13:00:54 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Media Buffet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1798</guid>
		<description><![CDATA[Who can deny that part of the appeal of watching the big game is to catch the funny, clever, and no doubt, expensive commercials that air? As we gear up for being glued to our big screens on Sunday, February 7, 2010, we take a look back at the winners of 2009. Career Builder.com eTrade [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The How of Social Networking</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/media-buffet/the-how-of-social-networking/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/media-buffet/the-how-of-social-networking/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 06:10:57 +0000</pubDate>
		<dc:creator>Megan Meinerding</dc:creator>
				<category><![CDATA[Media Buffet]]></category>
		<category><![CDATA[Technically Speaking]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1735</guid>
		<description><![CDATA[By Megan Meinerding, VP Client Services In part one of this three-part series on social networking you read &#8220;why&#8221; social networking is an important tool&#8230;now here&#8217;s the &#8220;how.&#8221; Step One: Make a commitment to the medium. This is a longterm communication strategy &#8211; not a &#8220;one and done&#8221; approach. Step Two: Find your social networking [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/media-buffet/the-how-of-social-networking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Did you know? Google banner ad results are in!</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/did-you-know-google-banner-ad-results-are-in/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/did-you-know-google-banner-ad-results-are-in/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 06:15:48 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>
		<category><![CDATA[Media Buffet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1600</guid>
		<description><![CDATA[Google’s content network now offers retail jewelers the opportunity to purchase geographically targeted online banner advertising in their market areas on local and national Web sites to promote store events. Hundreds of local and national Web sites targeted toward jewelry purchasing demographics and lifestyle attributes can be selected including local television, radio, newspaper and magazine [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/did-you-know-google-banner-ad-results-are-in/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Survey Says&#8230;!</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/marketing-planet/survey-says/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/grow/marketing-planet/survey-says/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 06:01:43 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Inspriration Zone]]></category>
		<category><![CDATA[Marketing Planet]]></category>
		<category><![CDATA[Think]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1590</guid>
		<description><![CDATA[Almost every jeweler aims to keep their bridal business in mind, so if you’ve been out of touch with that customer lately, the latest statistics culled from The National Association of Wedding Ministers at http://www.aweddingministers.com/wedding/statistics.htm and the Bridal Association of America&#8217;s Wedding Report http://www.bridalassociationofamerica.com/Wedding_Statistics are sure to keep you in the know. Every year an [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/grow/marketing-planet/survey-says/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>This Year I’m Going To . . .</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/marketing-planet/this-year-im-going-to/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/grow/marketing-planet/this-year-im-going-to/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 07:08:07 +0000</pubDate>
		<dc:creator>Ellen Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Marketing Planet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1560</guid>
		<description><![CDATA[We all start out a new year with some great intentions. We’ll eat a little less, exercise a little more, set aside time for ourselves, and focus on completing a host of other well intentioned no-way-am-I-ever-going-to-do-this personal goals. But how many of you actually take the time to prepare a few business resolutions? May I [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/grow/marketing-planet/this-year-im-going-to/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make a Creative Resolution in 2010</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/make-a-creative-resolution-in-2010/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/grow/make-a-creative-resolution-in-2010/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 06:30:49 +0000</pubDate>
		<dc:creator>Adrian Lilly</dc:creator>
				<category><![CDATA[Grow]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1544</guid>
		<description><![CDATA[This January brings not just a new year, but a new decade — providing the perfect chance to make worthwhile resolutions. In celebration of the mathematical beauty of the New Year (20/10 = 2), we offer the two biggest resolutions you can make to earn the biggest creative dividends in 20/10. 1. Resolve to keep [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/grow/make-a-creative-resolution-in-2010/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Giving Thanks&#8230;</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/1308/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/1308/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 07:00:20 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1308</guid>
		<description><![CDATA[In celebration of Thanksgiving, the hard-working staff at Fruchtman Marketing share some things they’re thankful for this year! Ellen Fruchtman, President I’m thankful for a fabulous partner in business and in life; two incredible children who actually picked spouses I can easily love; and of course, the most adorable grandchild in the world. Good health, [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/1308/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips &amp; Tricks to 2010 Media Planning: Outdoor Advertising</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/tips-tricks-to-2010-media-planning-outdoor-advertising/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/tips-tricks-to-2010-media-planning-outdoor-advertising/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 06:50:19 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Media Buffet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1284</guid>
		<description><![CDATA[In our experience, outdoor advertising has been one of the most commonly used forms of advertising by independent fine jewelers. Outdoor advertising provides jewelers with the opportunity to visually showcase their products in high traffic areas, and often times recoup advertising dollars from co-op vendor programs. Historically, larger sized poster panels and smaller sized bulletin [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/tips-tricks-to-2010-media-planning-outdoor-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Our Wish Lists &#8211; Jewelry &amp; Watches We’re Crushing On!</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/on-our-wish-lists/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/on-our-wish-lists/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 06:40:31 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1294</guid>
		<description><![CDATA[Fruchtman Marketing associates have certainly been exposed to lots of jewelry images and brands. Here are some of our favorites this year, and on our personal wish lists! Want to share your jewelry crush? Email us at suits@fruchtman.com. Share on Facebook Share and Enjoy: Facebook MySpace email Google Bookmarks Yahoo! Bookmarks Digg del.icio.us RSS]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/on-our-wish-lists/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Warm Up Your Holiday Happenings</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/warm-up-your-holiday-happenings/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/warm-up-your-holiday-happenings/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 06:10:28 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1386</guid>
		<description><![CDATA[Want to give your holiday party an extra punch? Serve this hot toddy – with or without spiced rum. Delicious! 8 cups cranberry juice 8 cups unsweetened pineapple juice 4 cups water In Basket: ¼ cup lemon juice (4) 4” broken cinnamon sticks 4 teaspoons whole cloves Brew in a 30-cup capacity coffeemaker. Want to [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/warm-up-your-holiday-happenings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips &amp; Tricks to 2010 Media Planning: Cable Television</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/tips-tricks-to-2010-media-planning-cable-television/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/tips-tricks-to-2010-media-planning-cable-television/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 06:40:46 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Media Buffet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1183</guid>
		<description><![CDATA[Cable advertising provides fine jewelers the ability to visually showcase their products at a lower cost and in a more targeted format than network television. As mentioned last week, when advertising on network television, advertisers are showing their message to the entire designated market area (DMA). If your store sits in the far south of [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/tips-tricks-to-2010-media-planning-cable-television/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Match the Ad to the Designer</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/match-the-designer-to-the-ad/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/match-the-designer-to-the-ad/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 06:02:03 +0000</pubDate>
		<dc:creator>Shane O&#39;Neill</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1201</guid>
		<description><![CDATA[Let&#8217;s see how savvy you are with recognizing jewelry designer ads you see in trade and fashion magazines. Take a look at these four ads and see if you can match them to their respective jewelry designers. Click on each image to see it larger. Use the browser back button to return to this page. [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/match-the-designer-to-the-ad/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Green to an Extreme</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/green-to-the-extreme/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/green-to-the-extreme/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 06:00:04 +0000</pubDate>
		<dc:creator>Ellen Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1234</guid>
		<description><![CDATA[Found at: www.stumbleupon.com/s/#1Yt0aF/www.shof.msrcsites.co.uk/ss5.jpg/ Share on Facebook Share and Enjoy: Facebook MySpace email Google Bookmarks Yahoo! Bookmarks Digg del.icio.us RSS]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/green-to-the-extreme/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is YouTube a Petri Dish or a Vaccine for Viral Video?</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/1060/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/1060/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 07:00:04 +0000</pubDate>
		<dc:creator>Tony Schmenk</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1060</guid>
		<description><![CDATA[Today everybody &#8211; including independent jewelers &#8211; wants a viral video (or e-mail or Web site). The problem is going viral is not an exact science. According to an Online Publishers Association poll of US online video viewers, less than 10% frequently recommend videos to their friends; 29% did so occasionally and a hope-smashing 62% [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/1060/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips &amp; Tricks to 2010 Media Planning: Network Television</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/tips-tricks-to-2010-media-planning-network-television/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/tips-tricks-to-2010-media-planning-network-television/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 06:40:06 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Media Buffet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1095</guid>
		<description><![CDATA[ABC, CBS, NBC and FOX are the top four network television stations in the United States. Some markets also distribute the CW and MyNetwork TV for free. Additionally, PBS would be considered a network television station, but due to various advertising restrictions, the evaluation that follows does not apply to PBS. Unlike cable and satellite [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/tips-tricks-to-2010-media-planning-network-television/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips &amp; Tricks to 2010 Media Planning: Magazines</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/tips-tricks-to-2010-media-planning-magazines/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/tips-tricks-to-2010-media-planning-magazines/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 06:40:06 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Media Buffet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1011</guid>
		<description><![CDATA[As mentioned in last weeks column covering newspapers, print media faces a unique challenge heading into the ‘new world’, and magazines are no exception. Earlier this month, Gourmet, Elegant Bride, Modern Bride and Cookie announced that they were going out of business. For those of you involved in co-op tagging programs, you might want to [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/tips-tricks-to-2010-media-planning-magazines/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips &amp; Tricks to 2010 Media Planning: Newspapers</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/tips-tricks-to-2010-media-planning-newspapers/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/tips-tricks-to-2010-media-planning-newspapers/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 06:40:05 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Media Buffet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=870</guid>
		<description><![CDATA[If there’s any advertising medium feeling the most amount of heat from the advancement of new technology, the internet and a down economy, it’s the newspaper industry. Surprisingly, even with all of the cards in the deck stacked up against newspapers, they might be the right fit for some in the fine jewelry industry. Below [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/tips-tricks-to-2010-media-planning-newspapers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Scary Ads This Halloween</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/gloulish-ads/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/gloulish-ads/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 06:30:24 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=888</guid>
		<description><![CDATA[When you flip through the pages of a retail or trade magazine and see a branded store ad or an ad for a beautiful line of jewelry, you expect a professional layout, stunning photography and a clear and concise message. Unfortunately, there are some truly scary ads roaming within the covers of publications. The use [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/gloulish-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Media Planning – Five ‘Tips &amp; Tricks’ to a Successful 2010</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/media-planning-five-tips/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/media-planning-five-tips/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 06:40:03 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Media Buffet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=781</guid>
		<description><![CDATA[Most of you, if not all of you, are strictly thinking of how you’re going to get through this holiday season. Fourth quarter is upon us and if you’re like most jewelers, you’re anticipating 35% or more of your business to be done over the course of November and December. From a marketing standpoint, you [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/media-planning-five-tips/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consistency in Advertising</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/consistency-in-advertising/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/consistency-in-advertising/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 06:30:47 +0000</pubDate>
		<dc:creator>Tony Schmenk</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=792</guid>
		<description><![CDATA[So you’ve decided on a budget, whether to take advantage of designer co-op dollars and where to place your ads. As a jewelry retailer you’re all set, right? Not quite. When it comes to establishing your jewelry store as a brand, consistency in how you advertise as well as where you advertise can make the [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/consistency-in-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Co-op: Use It or Lose It?</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/co-op-use-it-or-lose-it/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/co-op-use-it-or-lose-it/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 06:29:10 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Media Buffet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=710</guid>
		<description><![CDATA[As a retail jeweler, when you think about co-op you generally regard it in a favorable light. After all, you see it as “free money” from a jewelry vendor. In many situations, co-op is a wonderful thing. It helps to augment your advertising budget and provides you additional frequency as well as top-of-mind awareness and [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/co-op-use-it-or-lose-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Trade Advertising: Turn Your Old Jewelry Into Advertising Cash!</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/trade-advertising-turn-your-old-jewelry-into-advertising-cash/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/trade-advertising-turn-your-old-jewelry-into-advertising-cash/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 06:50:16 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Media Buffet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=440</guid>
		<description><![CDATA[How many thousands of dollars do you have wrapped up in old inventory that you just cannot sell? Not interested in having yet another sale to generate business because you don’t want to be known as the ‘Sale Jeweler’ in your community? Here’s an idea:  turn that unwanted jewelry into cash — for advertising! Check [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/trade-advertising-turn-your-old-jewelry-into-advertising-cash/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Outdoor: What Can You Say About Jewelry in Eight Words or Less?</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/outdoor-what-can-you-say-about-jewelry-in-eight-words-or-less/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/outdoor-what-can-you-say-about-jewelry-in-eight-words-or-less/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 06:20:23 +0000</pubDate>
		<dc:creator>Tony Schmenk</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=457</guid>
		<description><![CDATA[Outdoor advertising (billboards) can be a powerful advertising tool. Picture a giant piece of jewelry and your logo hovering over the expressway or city skyline. However, next time you’re planning a billboard, think about its limitations when planning your message. 1. Speed Kills. Speed can kill your billboard message. If you are trying to entice [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/outdoor-what-can-you-say-about-jewelry-in-eight-words-or-less/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>National Advertising Outside Your Jewelry Marketing Budget? Not Anymore!</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/347/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/347/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 06:40:59 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Media Buffet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=347</guid>
		<description><![CDATA[Each day the most popular Web sites with national appeal, like Facebook, CNN, The Wall Street Journal and SmartMoney, receive hundreds of thousands of hits. Many of them are from your geographic area, and many are current — or better yet — potential customers. Advertising in national publications or on national sites has often been [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/347/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>What’s in a Logo?</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/whats-in-a-logo/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/whats-in-a-logo/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 06:30:33 +0000</pubDate>
		<dc:creator>Shane O&#39;Neill</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=340</guid>
		<description><![CDATA[A corporate logo is the centerpiece of your company’s brand image.  In fact, a great logo should be appealing and soundly designed; be functional and simple; and should be representative of your company. Last but not least, a great logo should be unique in your marketplace. Take out your handy &#8211; soon to be extinct [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/whats-in-a-logo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Only The Right Image is Worth 1,000 Words</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/only-the-right-image-is-worth-1000-words/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/only-the-right-image-is-worth-1000-words/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 06:40:15 +0000</pubDate>
		<dc:creator>Tony Schmenk</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=189</guid>
		<description><![CDATA[Jewelry, like many products, depends on an image to capture the interest — if not the heart — of a consumer. Knowing this,  the image you use in advertising must be precise and convey the right emotion to the target audience. That’s a tall order. Stock photos are a valid, but often time consuming, option. [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/only-the-right-image-is-worth-1000-words/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>DVRs: A Hop, Skip and Jump Away from Your Commercials?</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/dvrs-a-hop-skip-and-jump-away-from-your-commercials/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/dvrs-a-hop-skip-and-jump-away-from-your-commercials/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 06:30:48 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Media Buffet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=191</guid>
		<description><![CDATA[As you may know, DVRs (digital video recorders, such as TiVo) impact television ratings; however TV networks claim that few users actually bother skipping through commercials. As more and more users acquire and begin to use DVRs — and become more accustomed to them, ad skipping will become a bigger issue. According to Leichtman Research [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/dvrs-a-hop-skip-and-jump-away-from-your-commercials/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Buying Smart Advertising: The Economy is Down, Buying Power is Up</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/buying-smart-advertising-the-economy-is-down-buying-power-is-up/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/buying-smart-advertising-the-economy-is-down-buying-power-is-up/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 06:30:36 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Media Buffet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=43</guid>
		<description><![CDATA[Don’t tune out halfway through this article because it sounds like the local or national news. The economy is down, Wall Street is plummeting, there’s no hope in sight, unemployment has skyrocketed. According to a recent report from Nielsen, a media audience measuring service, ad spending overall is down 15.4% from 2008 in the first [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/buying-smart-advertising-the-economy-is-down-buying-power-is-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Green with Envy? Seeing Red? Tickled Pink? Say it with Color.</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/green-with-envy-seeing-red-tickled-pink-say-it-with-color/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/green-with-envy-seeing-red-tickled-pink-say-it-with-color/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 06:20:54 +0000</pubDate>
		<dc:creator>Tony Schmenk</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=40</guid>
		<description><![CDATA[Did you know the Russian word for “red” and “pretty” is the same word? Humans place a great deal of importance on color. It sounds simple but the way you use color — in your store, packaging, branding, ads — can greatly impact how customers relate or even feel about your store. Jewelry is sold [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/green-with-envy-seeing-red-tickled-pink-say-it-with-color/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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