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	<title>Tuesday Tips and Tricks &#187; Inspriration Zone</title>
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		<title>Did you know? Google banner ad results are in!</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/did-you-know-google-banner-ad-results-are-in/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/did-you-know-google-banner-ad-results-are-in/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 06:15:48 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>
		<category><![CDATA[Media Buffet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1600</guid>
		<description><![CDATA[Google’s content network now offers retail jewelers the opportunity to purchase geographically targeted online banner advertising in their market areas on local and national Web sites to promote store events. Hundreds of local and national Web sites targeted toward jewelry purchasing demographics and lifestyle attributes can be selected including local television, radio, newspaper and magazine [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/did-you-know-google-banner-ad-results-are-in/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Survey Says&#8230;!</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/marketing-planet/survey-says/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/grow/marketing-planet/survey-says/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 06:01:43 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Inspriration Zone]]></category>
		<category><![CDATA[Marketing Planet]]></category>
		<category><![CDATA[Think]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1590</guid>
		<description><![CDATA[Almost every jeweler aims to keep their bridal business in mind, so if you’ve been out of touch with that customer lately, the latest statistics culled from The National Association of Wedding Ministers at http://www.aweddingministers.com/wedding/statistics.htm and the Bridal Association of America&#8217;s Wedding Report http://www.bridalassociationofamerica.com/Wedding_Statistics are sure to keep you in the know. Every year an [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/grow/marketing-planet/survey-says/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make a Creative Resolution in 2010</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/make-a-creative-resolution-in-2010/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/grow/make-a-creative-resolution-in-2010/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 06:30:49 +0000</pubDate>
		<dc:creator>Adrian Lilly</dc:creator>
				<category><![CDATA[Grow]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1544</guid>
		<description><![CDATA[This January brings not just a new year, but a new decade — providing the perfect chance to make worthwhile resolutions. In celebration of the mathematical beauty of the New Year (20/10 = 2), we offer the two biggest resolutions you can make to earn the biggest creative dividends in 20/10. 1. Resolve to keep [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/grow/make-a-creative-resolution-in-2010/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Giving Thanks&#8230;</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/1308/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/1308/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 07:00:20 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1308</guid>
		<description><![CDATA[In celebration of Thanksgiving, the hard-working staff at Fruchtman Marketing share some things they’re thankful for this year! Ellen Fruchtman, President I’m thankful for a fabulous partner in business and in life; two incredible children who actually picked spouses I can easily love; and of course, the most adorable grandchild in the world. Good health, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Our Wish Lists &#8211; Jewelry &amp; Watches We’re Crushing On!</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/on-our-wish-lists/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/on-our-wish-lists/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 06:40:31 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1294</guid>
		<description><![CDATA[Fruchtman Marketing associates have certainly been exposed to lots of jewelry images and brands. Here are some of our favorites this year, and on our personal wish lists! Want to share your jewelry crush? Email us at suits@fruchtman.com. Share on Facebook Share and Enjoy: Facebook MySpace email Google Bookmarks Yahoo! Bookmarks Digg del.icio.us RSS]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/on-our-wish-lists/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Warm Up Your Holiday Happenings</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/warm-up-your-holiday-happenings/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/warm-up-your-holiday-happenings/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 06:10:28 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1386</guid>
		<description><![CDATA[Want to give your holiday party an extra punch? Serve this hot toddy – with or without spiced rum. Delicious! 8 cups cranberry juice 8 cups unsweetened pineapple juice 4 cups water In Basket: ¼ cup lemon juice (4) 4” broken cinnamon sticks 4 teaspoons whole cloves Brew in a 30-cup capacity coffeemaker. Want to [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/warm-up-your-holiday-happenings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Match the Ad to the Designer</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/match-the-designer-to-the-ad/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/match-the-designer-to-the-ad/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 06:02:03 +0000</pubDate>
		<dc:creator>Shane O&#39;Neill</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1201</guid>
		<description><![CDATA[Let&#8217;s see how savvy you are with recognizing jewelry designer ads you see in trade and fashion magazines. Take a look at these four ads and see if you can match them to their respective jewelry designers. Click on each image to see it larger. Use the browser back button to return to this page. [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/match-the-designer-to-the-ad/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Green to an Extreme</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/green-to-the-extreme/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/green-to-the-extreme/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 06:00:04 +0000</pubDate>
		<dc:creator>Ellen Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1234</guid>
		<description><![CDATA[Found at: www.stumbleupon.com/s/#1Yt0aF/www.shof.msrcsites.co.uk/ss5.jpg/ Share on Facebook Share and Enjoy: Facebook MySpace email Google Bookmarks Yahoo! Bookmarks Digg del.icio.us RSS]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/green-to-the-extreme/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is YouTube a Petri Dish or a Vaccine for Viral Video?</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/1060/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/1060/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 07:00:04 +0000</pubDate>
		<dc:creator>Tony Schmenk</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1060</guid>
		<description><![CDATA[Today everybody &#8211; including independent jewelers &#8211; wants a viral video (or e-mail or Web site). The problem is going viral is not an exact science. According to an Online Publishers Association poll of US online video viewers, less than 10% frequently recommend videos to their friends; 29% did so occasionally and a hope-smashing 62% [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/1060/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Scary Ads This Halloween</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/gloulish-ads/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/gloulish-ads/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 06:30:24 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=888</guid>
		<description><![CDATA[When you flip through the pages of a retail or trade magazine and see a branded store ad or an ad for a beautiful line of jewelry, you expect a professional layout, stunning photography and a clear and concise message. Unfortunately, there are some truly scary ads roaming within the covers of publications. The use [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/gloulish-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consistency in Advertising</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/consistency-in-advertising/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/consistency-in-advertising/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 06:30:47 +0000</pubDate>
		<dc:creator>Tony Schmenk</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=792</guid>
		<description><![CDATA[So you’ve decided on a budget, whether to take advantage of designer co-op dollars and where to place your ads. As a jewelry retailer you’re all set, right? Not quite. When it comes to establishing your jewelry store as a brand, consistency in how you advertise as well as where you advertise can make the [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/consistency-in-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Outdoor: What Can You Say About Jewelry in Eight Words or Less?</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/outdoor-what-can-you-say-about-jewelry-in-eight-words-or-less/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/outdoor-what-can-you-say-about-jewelry-in-eight-words-or-less/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 06:20:23 +0000</pubDate>
		<dc:creator>Tony Schmenk</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=457</guid>
		<description><![CDATA[Outdoor advertising (billboards) can be a powerful advertising tool. Picture a giant piece of jewelry and your logo hovering over the expressway or city skyline. However, next time you’re planning a billboard, think about its limitations when planning your message. 1. Speed Kills. Speed can kill your billboard message. If you are trying to entice [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/outdoor-what-can-you-say-about-jewelry-in-eight-words-or-less/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What’s in a Logo?</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/whats-in-a-logo/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/whats-in-a-logo/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 06:30:33 +0000</pubDate>
		<dc:creator>Shane O&#39;Neill</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=340</guid>
		<description><![CDATA[A corporate logo is the centerpiece of your company’s brand image.  In fact, a great logo should be appealing and soundly designed; be functional and simple; and should be representative of your company. Last but not least, a great logo should be unique in your marketplace. Take out your handy &#8211; soon to be extinct [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/whats-in-a-logo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Only The Right Image is Worth 1,000 Words</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/only-the-right-image-is-worth-1000-words/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/only-the-right-image-is-worth-1000-words/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 06:40:15 +0000</pubDate>
		<dc:creator>Tony Schmenk</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=189</guid>
		<description><![CDATA[Jewelry, like many products, depends on an image to capture the interest — if not the heart — of a consumer. Knowing this,  the image you use in advertising must be precise and convey the right emotion to the target audience. That’s a tall order. Stock photos are a valid, but often time consuming, option. [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/only-the-right-image-is-worth-1000-words/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Green with Envy? Seeing Red? Tickled Pink? Say it with Color.</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/green-with-envy-seeing-red-tickled-pink-say-it-with-color/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/green-with-envy-seeing-red-tickled-pink-say-it-with-color/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 06:20:54 +0000</pubDate>
		<dc:creator>Tony Schmenk</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=40</guid>
		<description><![CDATA[Did you know the Russian word for “red” and “pretty” is the same word? Humans place a great deal of importance on color. It sounds simple but the way you use color — in your store, packaging, branding, ads — can greatly impact how customers relate or even feel about your store. Jewelry is sold [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/act/green-with-envy-seeing-red-tickled-pink-say-it-with-color/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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