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Big Game Winners of 2009

FootballWho can deny that part of the appeal of watching the big game is to catch the funny, clever, and no doubt, expensive commercials that air? As we gear up for being glued to our big screens on Sunday, February 7, 2010, we take a look back at the winners of 2009.


By: Fruchtman on February 2, 2010 :: Filed under Media Buffet

The How of Social Networking

Social NetworkingBy Megan Meinerding, VP Client Services


In part one of this three-part series on social networking you read “why” social networking is an important tool…now here’s the “how.”


By: Megan Meinerding on January 26, 2010 :: Filed under Media Buffet, Technically Speaking

Did you know? Google banner ad results are in!

Google’s content network now offers retail jewelers the opportunity to purchase geographically targeted online banner advertising in their market areas on local and national Web sites to promote store events.


By: Brent Vogel, Jr. on January 12, 2010 :: Filed under Act, Inspriration Zone, Media Buffet

Tips & Tricks to 2010 Media Planning: Outdoor Advertising

billboardIn our experience, outdoor advertising has been one of the most commonly used forms of advertising by independent fine jewelers. Outdoor advertising provides jewelers with the opportunity to visually showcase their products in high traffic areas, and often times recoup advertising dollars from co-op vendor programs. Historically, larger sized poster panels and smaller sized bulletin boards were most commonly purchased, but with the advance in technology, many are shifting to digital boards.


By: Brent Vogel, Jr. on November 24, 2009 :: Filed under Act, Media Buffet

Tips & Tricks to 2010 Media Planning: Cable Television

cable-tvCable advertising provides fine jewelers the ability to visually showcase their products at a lower cost and in a more targeted format than network television. As mentioned last week, when advertising on network television, advertisers are showing their message to the entire designated market area (DMA).


By: Brent Vogel, Jr. on November 17, 2009 :: Filed under Act, Media Buffet