Most of you, if not all of you, are strictly thinking of how you’re going to get through this holiday season. Fourth quarter is upon us and if you’re like most jewelers, you’re anticipating 35% or more of your business to be done over the course of November and December. From a marketing standpoint, you should be looking into 2010. It’s not easy to focus on 2010 marketing initiatives when so much rides on the next few months. Hopefully, these following tips will aid in the endeavor and save you time, money and potential mistakes in your 2010 planning.
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By: Fruchtman on October 20, 2009 :: Filed under
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As a retail jeweler, when you think about co-op you generally regard it in a favorable light. After all, you see it as “free money” from a jewelry vendor. In many situations, co-op is a wonderful thing. It helps to augment your advertising budget and provides you additional frequency as well as top-of-mind awareness and an opportunity to identify yourself with some popular jewelry designers. And for all those reasons, you should definitely take advantage of your co-op dollars. But, when is co-op not a good thing? Is there a time you should leave those dollars on the table? You bet.
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By: Fruchtman on October 13, 2009 :: Filed under
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How many thousands of dollars do you have wrapped up in old inventory that you just cannot sell? Not interested in having yet another sale to generate business because you don’t want to be known as the ‘Sale Jeweler’ in your community? Here’s an idea: turn that unwanted jewelry into cash — for advertising!
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By: Fruchtman on October 6, 2009 :: Filed under
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Each day the most popular Web sites with national appeal, like Facebook, CNN, The Wall Street Journal and SmartMoney, receive hundreds of thousands of hits. Many of them are from your geographic area, and many are current — or better yet — potential customers.
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By: Fruchtman on September 29, 2009 :: Filed under
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As you may know, DVRs (digital video recorders, such as TiVo) impact television ratings; however TV networks claim that few users actually bother skipping through commercials. As more and more users acquire and begin to use DVRs — and become more accustomed to them, ad skipping will become a bigger issue.
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By: Fruchtman on September 22, 2009 :: Filed under
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Don’t tune out halfway through this article because it sounds like the local or national news. The economy is down, Wall Street is plummeting, there’s no hope in sight, unemployment has skyrocketed.
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By: Fruchtman on September 15, 2009 :: Filed under
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