Fruchtman Marketing associates have certainly been exposed to lots of jewelry images and brands. Here are some of our favorites this year, and on our personal wish lists!
Want to give your holiday party an extra punch? Serve this hot toddy – with or without spiced rum. Delicious!
Cable advertising provides fine jewelers the ability to visually showcase their products at a lower cost and in a more targeted format than network television. As mentioned last week, when advertising on network television, advertisers are showing their message to the entire designated market area (DMA).
Let’s see how savvy you are with recognizing jewelry designer ads you see in trade and fashion magazines. Take a look at these four ads and see if you can match them to their respective jewelry designers.
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Found at: www.stumbleupon.com/s/#1Yt0aF/www.shof.msrcsites.co.uk/ss5.jpg/
Today everybody – including independent jewelers – wants a viral video (or e-mail or Web site). The problem is going viral is not an exact science. According to an Online Publishers Association poll of US online video viewers, less than 10% frequently recommend videos to their friends; 29% did so occasionally and a hope-smashing 62% said they rarely or never recommend videos.
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ABC, CBS, NBC and FOX are the top four network television stations in the United States. Some markets also distribute the CW and MyNetwork TV for free. Additionally, PBS would be considered a network television station, but due to various advertising restrictions, the evaluation that follows does not apply to PBS. Unlike cable and satellite television, 100% of the viewing audience situated in your DMA (Designated Market Area) as determined by Nielsen Media, receives the signal broadcast by these stations. These signals can be acquired without a fee.
As mentioned in last weeks column covering newspapers, print media faces a unique challenge heading into the ‘new world’, and magazines are no exception. Earlier this month, Gourmet, Elegant Bride, Modern Bride and Cookie announced that they were going out of business. For those of you involved in co-op tagging programs, you might want to reach out to your vendors and ask them how they plan to combat the loss of publications they’ve been recommending to you for so many years.
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