Almost every jeweler aims to keep their bridal business in mind, so if you’ve been out of touch with that customer lately, the latest statistics culled from The National Association of Wedding Ministers at http://www.aweddingministers.com/wedding/statistics.htm and the Bridal Association of America’s Wedding Report
http://www.bridalassociationofamerica.com/Wedding_Statistics
are sure to keep you in the know.

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By: Fruchtman on January 12, 2010 :: Filed under Inspriration Zone, Marketing Planet, Think

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We all start out a new year with some great intentions. We’ll eat a little less, exercise a little more, set aside time for ourselves, and focus on completing a host of other well intentioned no-way-am-I-ever-going-to-do-this personal goals. But how many of you actually take the time to prepare a few business resolutions? May I give you my top three?

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By: Ellen Fruchtman on January 5, 2010 :: Filed under Act, Marketing Planet

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Megan Meinerding will be presenting “Websites 201:  Make the Most of Your Existing Site” at RJO in Savannah, Georgia, January 23rd.

You can also catch Fruchtman Marketing at Centurion in Tucson, Arizona. Ellen Fruchtman will be presenting “Making the Internet Work for Your Business” on Sunday, January 31st. In addition, Ellen Fruchtman and Megan Meinerding will both be leading roundtable discussion groups on Monday and Tuesday, February 1st and 2nd on Web and Social Media.

Don’t miss Megan Meinerding at JCK where she will be presenting “Managing Social Media” on June 4, 2010.

Need a speaker for your event or conference? Email us at suits@fruchtman.com.

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By: Ellen Fruchtman on January 5, 2010 :: Filed under Grow, Marketing Planet

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This January brings not just a new year, but a new decade — providing the perfect chance to make worthwhile resolutions. In celebration of the mathematical beauty of the New Year (20/10 = 2), we offer the two biggest resolutions you can make to earn the biggest creative dividends in 20/10.

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By: Adrian Lilly on January 5, 2010 :: Filed under Grow, Inspriration Zone

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In issue #12, we asked:

How many buying shows, on average, do you attend in one year?

36% of respondents answered one show.
18% of respondents answered two shows.
18% of respondents answered three shows.
28% of respondents answered four or more shows.

This week’s question:

If you could pick one business resolution for 2010, what would it be?

Answer and see what other jewelers are thinking!

All answers will be posted in a future issue of Tuesday Tips & Tricks.

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By: Ellen Fruchtman on January 5, 2010 :: Filed under Marketing Planet, Think

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