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	<title>Tuesday Tips and Tricks &#187; Grow</title>
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		<title>Survey Says&#8230;!</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/marketing-planet/survey-says/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/grow/marketing-planet/survey-says/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 06:01:43 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Inspriration Zone]]></category>
		<category><![CDATA[Marketing Planet]]></category>
		<category><![CDATA[Think]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1590</guid>
		<description><![CDATA[Almost every jeweler aims to keep their bridal business in mind, so if you’ve been out of touch with that customer lately, the latest statistics culled from The National Association of Wedding Ministers at http://www.aweddingministers.com/wedding/statistics.htm and the Bridal Association of America&#8217;s Wedding Report http://www.bridalassociationofamerica.com/Wedding_Statistics are sure to keep you in the know. Every year an [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>This Year I’m Going To . . .</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/marketing-planet/this-year-im-going-to/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/grow/marketing-planet/this-year-im-going-to/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 07:08:07 +0000</pubDate>
		<dc:creator>Ellen Fruchtman</dc:creator>
				<category><![CDATA[Act]]></category>
		<category><![CDATA[Marketing Planet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1560</guid>
		<description><![CDATA[We all start out a new year with some great intentions. We’ll eat a little less, exercise a little more, set aside time for ourselves, and focus on completing a host of other well intentioned no-way-am-I-ever-going-to-do-this personal goals. But how many of you actually take the time to prepare a few business resolutions? May I [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/grow/marketing-planet/this-year-im-going-to/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>And Now Presenting&#8230;</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/and-now-presenting/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/grow/and-now-presenting/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 07:00:10 +0000</pubDate>
		<dc:creator>Ellen Fruchtman</dc:creator>
				<category><![CDATA[Grow]]></category>
		<category><![CDATA[Marketing Planet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1528</guid>
		<description><![CDATA[Megan Meinerding will be presenting &#8220;Websites 201:  Make the Most of Your Existing Site&#8221; at RJO in Savannah, Georgia, January 23rd. You can also catch Fruchtman Marketing at Centurion in Tucson, Arizona. Ellen Fruchtman will be presenting “Making the Internet Work for Your Business” on Sunday, January 31st. In addition, Ellen Fruchtman and Megan Meinerding [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/grow/and-now-presenting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make a Creative Resolution in 2010</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/make-a-creative-resolution-in-2010/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/grow/make-a-creative-resolution-in-2010/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 06:30:49 +0000</pubDate>
		<dc:creator>Adrian Lilly</dc:creator>
				<category><![CDATA[Grow]]></category>
		<category><![CDATA[Inspriration Zone]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1544</guid>
		<description><![CDATA[This January brings not just a new year, but a new decade — providing the perfect chance to make worthwhile resolutions. In celebration of the mathematical beauty of the New Year (20/10 = 2), we offer the two biggest resolutions you can make to earn the biggest creative dividends in 20/10. 1. Resolve to keep [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Question of the Week #13</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/marketing-planet/question-of-the-week-13/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/grow/marketing-planet/question-of-the-week-13/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 06:00:12 +0000</pubDate>
		<dc:creator>Ellen Fruchtman</dc:creator>
				<category><![CDATA[Marketing Planet]]></category>
		<category><![CDATA[Think]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1516</guid>
		<description><![CDATA[In issue #12, we asked: How many buying shows, on average, do you attend in one year? 36% of respondents answered one show. 18% of respondents answered two shows. 18% of respondents answered three shows. 28% of respondents answered four or more shows. This week’s question: If you could pick one business resolution for 2010, [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/grow/marketing-planet/question-of-the-week-13/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Want to Deploy the Viral Bug?</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/want-to-deploy-the-viral-bug/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/grow/want-to-deploy-the-viral-bug/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 06:40:04 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Grow]]></category>
		<category><![CDATA[Marketing Planet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1408</guid>
		<description><![CDATA[Viral Marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. It is mostly associated with the Internet – where it can obviously be the most successful.  Off the Internet it is referred to as “word-of-mouth” marketing or [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/grow/want-to-deploy-the-viral-bug/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Have a Green (Not Red) Christmas</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/have-a-green-not-red-christmas/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/grow/have-a-green-not-red-christmas/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 07:00:15 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Grow]]></category>
		<category><![CDATA[Marketing Planet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1162</guid>
		<description><![CDATA[The busiest time of year is upon us, and in the holiday rush, it isn’t easy being green. However, with green and sustainable practices on consumers’ minds, taking the time to go green in your jewelry store is not just good for the environment, but good for business. Consider these easy steps: 1. Green packaging. [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/grow/have-a-green-not-red-christmas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Green Holiday Catalogs to Flip Over!</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/green-holiday-catalogs-to-flip-over/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/grow/green-holiday-catalogs-to-flip-over/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 06:50:40 +0000</pubDate>
		<dc:creator>Angie Ash</dc:creator>
				<category><![CDATA[Grow]]></category>
		<category><![CDATA[Marketing Planet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1177</guid>
		<description><![CDATA[Perhaps you’re one of many jewelers who have spent much time (and money!) on a traditional, printed holiday catalog. Although beautiful, these catalogs are not the best choice for jewelers who would like to cut expenses and leave a smaller environmental footprint. Paper, ink and unused and discarded catalogs do harm to the wallet and [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/grow/green-holiday-catalogs-to-flip-over/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Leading Jewelers of the World Announces Fruchtman Marketing as Inaugural Affiliate Member</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/leading-jewelers-of-the-world-announces-innaugural-affiliate-members/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/grow/leading-jewelers-of-the-world-announces-innaugural-affiliate-members/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 06:20:21 +0000</pubDate>
		<dc:creator>Ellen Fruchtman</dc:creator>
				<category><![CDATA[Grow]]></category>
		<category><![CDATA[Marketing Planet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1079</guid>
		<description><![CDATA[LJW Board Elects Six Companies New York, NY (November 4, 2009), Leading Jewelers of the World today announced six companies as the group’s inaugural Affiliate Members.  The firms elected by the LJW Board are: A. Jaffe Fruchtman Marketing GN Diamonds Performance Concepts WR Cobb VIP Diamonds   In commenting on the announcement, LJW Executive Director, [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/grow/leading-jewelers-of-the-world-announces-innaugural-affiliate-members/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Going Postal</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/going-postal/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/grow/going-postal/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 06:50:20 +0000</pubDate>
		<dc:creator>Carol Gray</dc:creator>
				<category><![CDATA[Grow]]></category>
		<category><![CDATA[Marketing Planet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1021</guid>
		<description><![CDATA[In the jewelry business, you often have a need to send a direct message — an offer, thank you, or birthday wish — to customers. Sometimes the hardest part is deciding on the best mail service to get a direct mail piece there on time and inexpensively. For example, presort first class is the best [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/grow/going-postal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In Search of 4Q</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/in-search-of-q/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/grow/in-search-of-q/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 06:25:52 +0000</pubDate>
		<dc:creator>Ellen Fruchtman</dc:creator>
				<category><![CDATA[Grow]]></category>
		<category><![CDATA[Marketing Planet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=705</guid>
		<description><![CDATA[As a guest, and I might add, not compensated columnist for National Jeweler I try to put myself out there. I write about marketing issues because, well, I’m a marketer. Putting yourself out there is not always a task I relish. After all, it makes you pretty vulnerable in this world of posting comments and [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/grow/in-search-of-q/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To Bead or Not to Bead</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/to-bead-or-not-to-bead/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/grow/to-bead-or-not-to-bead/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 07:00:29 +0000</pubDate>
		<dc:creator>Ellen Fruchtman</dc:creator>
				<category><![CDATA[Grow]]></category>
		<category><![CDATA[Marketing Planet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=202</guid>
		<description><![CDATA[I’m not sure when it happened.  But, somewhere along the line, some little round beads made of silver, a touch of gold and Murano glass (with starting prices of $25) became the great white hope of fine jewelry.  The phenomenon of bead brands like Pandora, Chamilia and Trollbeads are all the rage in the industry [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/grow/to-bead-or-not-to-bead/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Five Rules to Send By</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/five-rules-to-send-by/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/grow/five-rules-to-send-by/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 06:50:30 +0000</pubDate>
		<dc:creator>Megan Meinerding</dc:creator>
				<category><![CDATA[Grow]]></category>
		<category><![CDATA[Marketing Planet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=195</guid>
		<description><![CDATA[The keys to the marketing kingdom are lying in wait for most companies in the jewelry industry. Follow these email marketing best practices to win customer favor and avoid list fatigue. Build the Email List. Collect email addresses on your Web site, at the point of sale, during special events, community events, contests both in-store [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/grow/five-rules-to-send-by/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tidbits from The Knot 2009 Survey</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/tidbits-from-the-knot-2009-survey/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/grow/tidbits-from-the-knot-2009-survey/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 06:20:45 +0000</pubDate>
		<dc:creator>Ellen Fruchtman</dc:creator>
				<category><![CDATA[Grow]]></category>
		<category><![CDATA[Marketing Planet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=185</guid>
		<description><![CDATA[The Knot survey was reported in June 2009 with a sample size of 9,578 respondents. According to The Knot, they reach over 70 percent of all brides online. Sixty-eighty percent of the brides had either some involvement (hinted or discussed what she wanted) or had significant involvement (was present when purchased or shopped together) in [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/grow/tidbits-from-the-knot-2009-survey/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>They Love Me, They Love Me (K)not</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/they-love-me-they-love-me-knot/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/grow/they-love-me-they-love-me-knot/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 06:50:52 +0000</pubDate>
		<dc:creator>Ellen Fruchtman</dc:creator>
				<category><![CDATA[Grow]]></category>
		<category><![CDATA[Marketing Planet]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=51</guid>
		<description><![CDATA[Have you been waiting with baited breath?  Are you one of those few lucky jewelers who were approached to buy-in to the newest and greatest DPS initiative?  Did you perform the secret handshake?  Promise to give up your first born child if you told anyone about the biggest marketing program ever?  Did you sign on [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/grow/they-love-me-they-love-me-knot/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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