Almost every jeweler aims to keep their bridal business in mind, so if you’ve been out of touch with that customer lately, the latest statistics culled from The National Association of Wedding Ministers at http://www.aweddingministers.com/wedding/statistics.htm and the Bridal Association of America’s Wedding Report
http://www.bridalassociationofamerica.com/Wedding_Statistics
are sure to keep you in the know.
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By: Fruchtman on January 12, 2010 :: Filed under
Inspriration Zone,
Marketing Planet,
Think
We all start out a new year with some great intentions. We’ll eat a little less, exercise a little more, set aside time for ourselves, and focus on completing a host of other well intentioned no-way-am-I-ever-going-to-do-this personal goals. But how many of you actually take the time to prepare a few business resolutions? May I give you my top three?
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By: Ellen Fruchtman on January 5, 2010 :: Filed under
Act,
Marketing Planet
Megan Meinerding will be presenting “Websites 201: Make the Most of Your Existing Site” at RJO in Savannah, Georgia, January 23rd.
You can also catch Fruchtman Marketing at Centurion in Tucson, Arizona. Ellen Fruchtman will be presenting “Making the Internet Work for Your Business” on Sunday, January 31st. In addition, Ellen Fruchtman and Megan Meinerding will both be leading roundtable discussion groups on Monday and Tuesday, February 1st and 2nd on Web and Social Media.
Don’t miss Megan Meinerding at JCK where she will be presenting “Managing Social Media” on June 4, 2010.
Need a speaker for your event or conference? Email us at suits@fruchtman.com.
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By: Ellen Fruchtman on January 5, 2010 :: Filed under
Grow,
Marketing Planet
In issue #12, we asked:
How many buying shows, on average, do you attend in one year?
36% of respondents answered one show.
18% of respondents answered two shows.
18% of respondents answered three shows.
28% of respondents answered four or more shows.
This week’s question:
If you could pick one business resolution for 2010, what would it be?
Answer and see what other jewelers are thinking!
All answers will be posted in a future issue of Tuesday Tips & Tricks.
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By: Ellen Fruchtman on January 5, 2010 :: Filed under
Marketing Planet,
Think
Viral Marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.
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By: Fruchtman on December 1, 2009 :: Filed under
Grow,
Marketing Planet
The busiest time of year is upon us, and in the holiday rush, it isn’t easy being green. However, with green and sustainable practices on consumers’ minds, taking the time to go green in your jewelry store is not just good for the environment, but good for business.
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By: Fruchtman on November 17, 2009 :: Filed under
Grow,
Marketing Planet
Perhaps you’re one of many jewelers who have spent much time (and money!) on a traditional, printed holiday catalog. Although beautiful, these catalogs are not the best choice for jewelers who would like to cut expenses and leave a smaller environmental footprint. Paper, ink and unused and discarded catalogs do harm to the wallet and the environment.
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By: Angie Ash on November 17, 2009 :: Filed under
Grow,
Marketing Planet
LJW Board Elects Six Companies
New York, NY (November 4, 2009), Leading Jewelers of the World today announced six companies as the group’s inaugural Affiliate Members. The firms elected by the LJW Board are:
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By: Ellen Fruchtman on November 10, 2009 :: Filed under
Grow,
Marketing Planet
