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By: Fruchtman on May 11, 2010 :: Filed under
Question of the Week
In issue #11, we asked:
Memo, love it or hate it?
63% of respondents answered love it.
0% of respondents answered hate it.
37% of respondents answered somewhere in-between.

This week’s question:
How many buying shows, on average, do you attend in one year?
Answer and see what other jewelers are thinking!
All answers will be posted in a future issue of Tuesday Tips & Tricks.
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By: Ellen Fruchtman on December 1, 2009 :: Filed under
Question of the Week
In issue #9, we asked:
How often do you hold meetings with your staff?
12% of respondents answered daily.
15% of respondents answered one time a week.
35% of respondents answered one time a month.
39% of respondents answered infrequent/no planned schedule.
This week’s question:
Do you have an exit strategy?
Answer and see what other jewelers are thinking!
All answers will be posted in a future issue of Tuesday Tips & Tricks.
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By: Fruchtman on November 17, 2009 :: Filed under
Question of the Week
In issue #8, we asked:
Do you measure traffic coming through your door on a daily basis?
50% of respondents answered no.
50% of respondents answered yes.
This week’s question:
How often do you hold meetings
with your staff?
Answer and see what other jewelers are thinking!
All answers will be posted in a future issue of Tuesday Tips & Tricks.
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By: Fruchtman on November 10, 2009 :: Filed under
Question of the Week
In issue #7, we asked:
How often do you update your Web site?
50% of respondents answered once a month.
19% of respondents answered once a year.
17% of respondents answered quarterly.
14% 0f respondents answered I have not changed it since it was created.
This week’s question:
Do you measure traffic coming through your door on a daily basis?
Answer and see what other jewelers are thinking!
All answers will be posted in a future issue of Tuesday Tips & Tricks.
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By: Ellen Fruchtman on November 3, 2009 :: Filed under
Question of the Week
In issue #6, we asked:
According to research conducted by the DPS in 2009, “Americans simply don’t like shopping in jewelry stores.” What do you feel is the number one thing you can do in your store to change this perception?
50% of respondents answered display pricing.
33.3% of respondents answered invest in additional sales training.
16.7% of respondents answered change décor.
This week’s question:
How often do you update your Web site?
Answer and see what other jewelers are thinking!
All answers will be posted in a future issue of Tuesday Tips & Tricks.
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By: Fruchtman on October 27, 2009 :: Filed under
Question of the Week
In issue #5, we asked:
How important do you think Social Networking is to your business?
66.7% of respondents answered very important.
22.2% of respondents answered moderately important.
11.1% of respondents answered not important at all.
This week’s question:
According to research conducted by the DPS in 2009, “Americans simply don’t like shopping in jewelry stores”.

What do you feel is the number
one thing you can do
in your store to
change this perception?
Answer and see what other jewelers are thinking!
All answers will be posted in a future eNewsletter.
Names will not be published.
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By: Ellen Fruchtman on October 20, 2009 :: Filed under
Question of the Week
In issue #4, we asked:
Where do you spend the bulk of your advertising dollars?
The top answers were:
1. Direct Mail
2. Billboard
This week’s question:
How important do you think Social Networking is to your business?
Answer and see what other jewelers are thinking!
All answers will be posted in a future eNewsletter.
Names will not be published.
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By: Fruchtman on October 13, 2009 :: Filed under
Question of the Week