Most small business owners are creative and entrepreneurial and possess the characteristics that make for great nonprofit board members. But, lets be honest, 99.9% of those people want something in return. Most “saints” don’t receive our newsletter, so I’ll address the rest of us instead.
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The next few weeks will surely be busier than ever. And hopefully, you won’t be spending much time poring over your emails. So, this will be the one and only issue of Tuesday Tips and Tricks for the month of December. Not to worry…we will be back on January 5th and every week thereafter with some great articles and information for the jewelry industry.
We wish you success in the weeks to come and a happy and healthy new year!
The Team at Fruchtman Marketing
Having spent a big portion of my life in the manufacturing business, the actual business of a jewelry retailer always leaves me scratching my head. And for anyone who knows me, there isn’t much left on the head, so I scratch with caution. Why are so many jewelry stores closing? You can play the recession card. But the truth of the matter is stores are teetering on the edge because they simply have no control of their inventory.
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I recently gave a speech at my bi-monthly Toastmasters meeting about consumer behavior and the sheer number of messages that consumers are hit with in a single trip to the supermarket. Never mind the time that this endeavor now takes: the average supermarket has at least doubled or tripled in size over the past ten years!
Oh Everlon…you came into our lives via the Sam’s Club circular. Seeing you below the Charmin and to the left of the boneless, skinless chicken breasts secured your place as the luxury must-have item of the season.
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Want to discuss this scary topic further? Email us at suits@fruchtman.com.
The Knot survey was reported in June 2009 with a sample size of 9,578 respondents. According to The Knot, they reach over 70% of all brides online.
The statement I hear most often from people in the jewelry industry is this: When do you think things will go back to normal? And my answer is this: Never. So, now it’s time for me to pose a question to you: How does your current business model fit into this changed environment?
The Knot survey was reported in June 2009 with a sample size of 9,578 respondents. According to The Knot, they reach over 70% of all brides online.
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