The big Rapaport day long conference in New York City this past September surrounded the ongoing debate on the “new realities in the diamond world”. When, in reality, the new reality is actually pretty old. It just takes everyone in this industry a while to actually notice it. The conference was attended by approximately 215 attendees from international diamantaires, bankers and representatives of non-governmental organizations.
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By: Ellen Fruchtman on October 13, 2009 :: Filed under
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Even if a large portion of holiday shopping takes place after Thanksgiving, you can be certain that major retailers will have Christmas decorations up and the gift giving season front and center in their stores before you give out your last piece of Halloween candy. Don’t be left out!
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By: Angie Ash on October 13, 2009 :: Filed under
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Ask the same question about the condition of the economy and financial experts will give you several different answers. A recent TV program (and it could be just about any of them these days) featured financial experts — some very heavy-hitting CEOs from Office Depot, Cisco and FedEx — discussing the status of our economic recovery.
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By: Michael Fruchtman on October 13, 2009 :: Filed under
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The Knot survey was reported in June 2009 with a sample size of 9,578 respondents.
According to The Knot, they reach over 70% of all brides online.
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By: Fruchtman on October 13, 2009 :: Filed under
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Condé Nast to Close Modern Bride
and Elegant Bride.
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By: Ellen Fruchtman on October 6, 2009 :: Filed under
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The holiday season is the single busiest time in the retail jewelry business. More people are experiencing your brand than at any other time of the year. When a customer walks in your store, what’s their first impression?
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By: Ellen Fruchtman on October 6, 2009 :: Filed under
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The Knot survey was reported in June 2009 with a sample size of 9,578 respondents. According to The Knot, they reach over 70% of all brides online.
36% of all respondents purchased the center stone separately.
Marketing tip: Perhaps you should have some more rings available in-case that are set, priced in full-view and ready to go?
More than 40% (but no more than 47%) trust their local jeweler more than any other retailer.
Marketing tip: How connected are you to this generation? Get involved in organizations and activities they’re interested in. Consider some key sponsorship’s – and if you’re too old, then hire some young people who will mingle, mingle, mingle!
Want to discuss these tidbits further? Email us at suits@fruchtman.com
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By: Ellen Fruchtman on October 6, 2009 :: Filed under
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Perhaps you are lucky enough to have a friend or family member who will never forget your birthday. An anniversary card from them never fails to be in your mailbox, and they frequently drop you a line to invite you somewhere or see how you’re doing. Now imagine if your jewelry business can be that friend or family member.
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By: Angie Ash on September 29, 2009 :: Filed under
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