By Dennis House, Interactive Media Director
Long gone are the days of stuffing 20 or 30 somewhat relevant keywords into a meta tag atop your page with hopes of ranking on page one of Google search results. At this point, Google is far more intelligent than basic meta tag data, and as a business owner or someone involved in marketing, you must be aware of this. I can’t stress enough how much SEO (Search Engine Optimization) is more than a meta tag with keywords in it. SEO is quickly becoming an industry as intricate and as quickly evolving as any other part of the marketing mix. If SEO still means meta tag keywords to you, please allow me to throw a couple ideas out there that can help you get in the right mind set when thinking about SEO initiatives.
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By: Fruchtman on March 2, 2010 :: Filed under
Technically Speaking
By Megan Meinerding, VP Client Services
In part one of this three-part series on social networking you read “why” social networking is an important tool…now here’s the “how.”
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By: Megan Meinerding on January 26, 2010 :: Filed under
Media Buffet,
Technically Speaking
By guest columnist Howard Gurock, President, Eco-Lite Products LLC
Many states now restrict the amount of wattage that can be consumed in new store construction and remodeling which makes properly illuminating a retail space using less wattage a real challenge. Jewelry stores are a unique type of retail establishment. The amount of light necessary to make diamonds sparkle and gems glow is far more than would be required to illuminate a shirt or sweater. Using inadequate lighting in a jewelry store is a recipe for disaster. However, there are ways that a jewelry store can properly light their space and make their merchandise look fantastic while being “green”.
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By: Fruchtman on November 17, 2009 :: Filed under
Technically Speaking,
Think
In last week’s article, we discussed the functionality of your Web site and how you can improve a potential (or current) customer’s ability to find your Web site though Search Engine Optimization (SEO). SEO is the basic idea of planning your Web site to make it easier for search engines (like Google) to find your site when someone looks for it.
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By: Fruchtman on November 10, 2009 :: Filed under
Technically Speaking,
Think
Social networking has become a powerful marketing and outreach tool. Many jewelers and designers have taken Facebook by storm — often to their advantage. However, the wrong message can have a negative — and just as lasting — impact on business.
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By: Michael Fruchtman on November 3, 2009 :: Filed under
Technically Speaking,
Think
Whether attractive or ugly, built for $1,500 or $50,000, many jewelers’ Web sites have one thing in common: no one can find them on the Web.
Unfortunately, many Web sites are not search engine friendly. Creating a Web site that can’t be found is like building a beautiful store, but leaving the doors locked. An effective Web site has a face that represents your brand and an underlying structure that helps potential customers find you.
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By: Fruchtman on November 3, 2009 :: Filed under
Technically Speaking,
Think
In this market, everyone is trying to stretch their dollar as much as possible. One of the most economical things you can do to give your current computer a boost is add more RAM. Most RAM upgrades are between $35-150 vs. $500-1000+ for a new system. Adding more RAM to your system might give you the added speed you need until you can afford to shell out for a new computer.
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By: Fruchtman on October 27, 2009 :: Filed under
Technically Speaking,
Think
Let’s face it: most jewelry stores are computerized these days. From your sales transactions to your jewelry inventory, your computer plays a huge role. For that reason, the answer is: ‘yes, but not right now.’ Let tech heads and geeks play with it awhile, find the bugs and determine the value in upgrading.
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By: Fruchtman on October 20, 2009 :: Filed under
Technically Speaking,
Think
