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	<title>Tuesday Tips and Tricks &#187; Technically Speaking</title>
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		<title>The Search Marketing Evolution and Why You Need to Care</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/technically-speaking/the-search-marketing-evolution-and-why-you-need-to-care/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/think/technically-speaking/the-search-marketing-evolution-and-why-you-need-to-care/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 06:04:49 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Technically Speaking]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=2040</guid>
		<description><![CDATA[By Dennis House, Interactive Media Director Long gone are the days of stuffing 20 or 30 somewhat relevant keywords into a meta tag atop your page with hopes of ranking on page one of Google search results. At this point, Google is far more intelligent than basic meta tag data, and as a business owner [...]]]></description>
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		<title>The How of Social Networking</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/media-buffet/the-how-of-social-networking/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/act/media-buffet/the-how-of-social-networking/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 06:10:57 +0000</pubDate>
		<dc:creator>Megan Meinerding</dc:creator>
				<category><![CDATA[Media Buffet]]></category>
		<category><![CDATA[Technically Speaking]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1735</guid>
		<description><![CDATA[By Megan Meinerding, VP Client Services In part one of this three-part series on social networking you read &#8220;why&#8221; social networking is an important tool&#8230;now here&#8217;s the &#8220;how.&#8221; Step One: Make a commitment to the medium. This is a longterm communication strategy &#8211; not a &#8220;one and done&#8221; approach. Step Two: Find your social networking [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Can a Jewelry Store Be Eco-friendly and Still Make Their Diamonds Sparkle?</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/can-a-jewelry-store-be-eco-friendly-and-still-make-their-diamonds-sparkle/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/think/can-a-jewelry-store-be-eco-friendly-and-still-make-their-diamonds-sparkle/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 06:30:01 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Technically Speaking]]></category>
		<category><![CDATA[Think]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1184</guid>
		<description><![CDATA[By guest columnist Howard Gurock, President, Eco-Lite Products LLC Many states now restrict the amount of wattage that can be consumed in new store construction and remodeling which makes properly illuminating a retail space using less wattage a real challenge.  Jewelry stores are a unique type of retail establishment.  The amount of light necessary to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Your Web Site and Paid Search</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/your-web-site-and-paid-search/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/think/your-web-site-and-paid-search/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 06:30:08 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Technically Speaking]]></category>
		<category><![CDATA[Think]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1109</guid>
		<description><![CDATA[In last week’s article, we discussed the functionality of your Web site and how you can improve a potential (or current) customer&#8217;s ability to find your Web site though Search Engine Optimization (SEO). SEO is the basic idea of planning your Web site to make it easier for search engines (like Google) to find your [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Do You Know What Employees Are Saying Online? Controlling Social Networking</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/employees-are-saying-online/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/think/employees-are-saying-online/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 07:00:18 +0000</pubDate>
		<dc:creator>Michael Fruchtman</dc:creator>
				<category><![CDATA[Technically Speaking]]></category>
		<category><![CDATA[Think]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=1027</guid>
		<description><![CDATA[Social networking has become a powerful marketing and outreach tool. Many jewelers and designers have taken Facebook by storm — often to their advantage. However, the wrong message can have a negative — and just as lasting — impact on business. With this in mind, discuss your expectations about how employees address your business — [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>In Search of Your Web Site</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/in-search-of-your-web-site/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/think/in-search-of-your-web-site/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 06:30:53 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Technically Speaking]]></category>
		<category><![CDATA[Think]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=992</guid>
		<description><![CDATA[Whether attractive or ugly, built for $1,500 or $50,000, many jewelers’ Web sites have one thing in common: no one can find them on the Web. Unfortunately, many Web sites are not search engine friendly. Creating a Web site that can’t be found is like building a beautiful store, but leaving the doors locked. An [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>My Computer Is Sluggish; Short of Buying a New Computer, What Can I Do?</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/my-computer-is-sluggish-what-can-i-do-besides-buy-a-new-computer/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/think/my-computer-is-sluggish-what-can-i-do-besides-buy-a-new-computer/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 06:50:08 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Technically Speaking]]></category>
		<category><![CDATA[Think]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=884</guid>
		<description><![CDATA[In this market, everyone is trying to stretch their dollar as much as possible. One of the most economical things you can do to give your current computer a boost is add more RAM.  Most RAM upgrades are between $35-150 vs. $500-1000+ for a new system. Adding more RAM to your system might give you [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I Hate Windows Vista, Should I Upgrade to Windows 7?</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/i-hate-windows-vista/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/think/i-hate-windows-vista/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 06:50:00 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Technically Speaking]]></category>
		<category><![CDATA[Think]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=775</guid>
		<description><![CDATA[Let’s face it: most jewelry stores are computerized these days. From your sales transactions to your jewelry inventory, your computer plays a huge role. For that reason, the answer is: ‘yes, but not right now.’ Let tech heads and geeks play with it awhile, find the bugs and determine the value in upgrading. Most early [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Should You Ban Social Networking?</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/should-you-ban-social-networking/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/think/should-you-ban-social-networking/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 06:30:28 +0000</pubDate>
		<dc:creator>Fruchtman</dc:creator>
				<category><![CDATA[Technically Speaking]]></category>
		<category><![CDATA[Think]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=484</guid>
		<description><![CDATA[Social networking has a marketing upside, but with most things, there’s a downside: security. For the jewelry industry — with customer information, including credit cards at risk — this is a serious concern. Recently, the Marines banned all social networking sites from their networks and there are plans for the entire military to follow as [...]]]></description>
		<wfw:commentRss>http://www.fruchtmanmarketing.com/enewsletter/think/should-you-ban-social-networking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Quick Tips to Managing Social Networking (Or Not)</title>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/quick-tips-to-managing-social-networking-or-not/</link>
		<comments>http://www.fruchtmanmarketing.com/enewsletter/think/quick-tips-to-managing-social-networking-or-not/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 06:40:13 +0000</pubDate>
		<dc:creator>Megan Meinerding</dc:creator>
				<category><![CDATA[Technically Speaking]]></category>
		<category><![CDATA[Think]]></category>

		<guid isPermaLink="false">http://www.fruchtmanmarketing.com/enewsletter/?p=47</guid>
		<description><![CDATA[Social networking is the hot button marketing trick. But it does come with its own set of pitfalls. Following are some thoughts to keep in mind when — or if — you begin that social networking foray for your business. 1. Is it right for you? For your business? Many jewelry lines carry quite a [...]]]></description>
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