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	<title>Tuesday Tips and Tricks</title>
	<link>http://www.fruchtmanmarketing.com/enewsletter</link>
	<description></description>
	<lastBuildDate>Tue, 09 Mar 2010 14:57:57 +0000</lastBuildDate>
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		<title>A Unified Message for the Greater Good? No Way.</title>
		<description><![CDATA[By Ellen Fruchtman, President
On page four of the February 2010 issue of National Jeweler you might have read a letter to the editor titled “A call to action for the jewelry industry” written by Tod Michel, Vice President of Sales and Marketing for Leslie’s.  It was a very well written article from a man who [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/a-unified-message-for-the-greater-good-no-way/</link>
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		<title>Is There Such a Thing as Too Many Choices?</title>
		<description><![CDATA[
 By Karin Green, Account Coordinator/Social Media Specialist
The marketing world is quickly evolving.  With the economic shift, the buzz around social media, and ever-emerging technology, it’s quite possible to get lost in the flurry.  When was the last time you calibrated your Customer Relationship Marketing (CRM) strategy to adapt to the changing marketplace?  Regain your [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/is-there-such-a-thing-as-too-many-choices/</link>
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		<title>Cause (and Effect) Marketing</title>
		<description><![CDATA[Building a Perfect Relationship Between Your Business and a Nonprofit Organization
Part One
By Angie Ash, Senior Account Executive
As a fine jewelry store owner, it is likely that you have donated a piece or two of jewelry to be raffled or auctioned off at a fundraising event. While that’s a nice gesture, and one that’s certainly appreciated [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/cause-and-effect-marketing/</link>
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		<title>And now presenting&#8230;</title>
		<description><![CDATA[You can catch Fruchtman Marketing at the JCK Show in Las Vegas on June 4, 2010. Megan Meinerding, VP Client Services, will be presenting  &#8221;Managing Social Media.&#8221;

]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/and-now-presenting-4/</link>
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		<title>The Results Are In &#8211; Question of The Week #21</title>
		<description><![CDATA[Last Week We Asked:
 Does your company currently consider SEO to be.
 You Said:
 Very Important (67%)
 Somewhat Important (33%)

]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/the-results-are-in-question-of-the-week-21/</link>
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		<title>Question of The Week #22</title>
		<description><![CDATA[




Have you ever searched to see if any customers were "talking" about you online?
 Yes No



Email 










]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/question-of-the-week-22/</link>
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		<title>Want to succeed? Perhaps you need to listen.</title>
		<description><![CDATA[By Ellen Fruchtman, President
The hardest thing for me to do is sit back and listen.  It’s truly an art. Part of it I attribute to my A.D.D. Part of it I attribute to boredom – listening to the same old, same old, causes my brain to wander immediately.  Part of it has to do with [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/want-to-succeed-perhaps-you-need-to-listen/</link>
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		<title>Ellen Fruchtman vs. Ellen Fruchtman: Identity in the Age of Social Networking</title>
		<description><![CDATA[By the other Ellen Fruchtman. (Could there be another?)
I adapt to change.  Far from my beginnings on a manual typewriter and a rotary phone, technology has become my friend.   I am proficient in Word, Excel and PowerPoint.  I have a Facebook page.  And I am &#8220;Linked in&#8221;.
I am also having an identity crisis.

Many years ago [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/ellen-fruchtman-vs-ellen-fruchtman-identity-in-the-age-of-social-networking/</link>
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		<title>The Search Marketing Evolution and Why You Need to Care</title>
		<description><![CDATA[By Dennis House, Interactive Media Director
Long gone are the days of stuffing 20 or 30 somewhat relevant keywords into a meta tag atop your page with hopes of ranking on page one of Google search results. At this point, Google is far more intelligent than basic meta tag data, and as a business owner or [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/technically-speaking/the-search-marketing-evolution-and-why-you-need-to-care/</link>
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		<title>And now presenting&#8230;</title>
		<description><![CDATA[
You can catch Fruchtman Marketing at the Leading Jewelers Guild in La Jolla, California on March 5, 2010.  Megan Meinerding, VP Client Services, will be presenting Social Networks 101.
Megan will also be presenting Managing Social Media at the JCK Show in Las Vegas on June 4, 2010.
]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/and-now-presenting-3/</link>
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		<title>The Results Are In &#8211; Question of the Week #20</title>
		<description><![CDATA[
 Last Week We Asked you: Do you offer financing to your customers?
 You Said:  
 Yes (75%) 
 No  (25%)
]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/the-results-are-in-question-of-the-week-20/</link>
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		<title>Question of The Week #21</title>
		<description><![CDATA[




Does your company currently consider SEO to be
 Very Important Somewhat Important Not Important



Email 










]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/question-of-the-week-21/</link>
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		<title>Seminar vs. Sellinar</title>
		<description><![CDATA[By Ellen  Fruchtman, President
I just returned from a speaking engagement I thoroughly enjoyed. Although, I prefer to let my keyboard do my talking, every once and a while I sharpen up my presentation skills and hit the road. Speaking in front of an interesting audience can be fun and invigorating. It’s also a tremendous [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/seminar-vs-sellinar/</link>
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		<title>The Now of Social Networking</title>
		<description><![CDATA[By Megan Meinerding, VP Client Services
Facebook recently announced surpassing 100 million active mobile users worldwide. The new milestone comes only six months after the social network hit 65 million users on Facebook Mobile. Through its redesigned sites (m.facebook.com and touch.facebook.com), Facebook is available on any mobile browser in 70 languages.
Facebook had also recently introduced a [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/the-now-of-social-networking/</link>
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		<title>Inside, Outside &#8211; Positions Oh Please!</title>
		<description><![CDATA[By Laurie Dieball, Media Director
There has been a lot of discussion around our agency on which position is most effective. Sure that statement alone can make the mind wander, but we’re talking magazine ad positions here!  According to research by Magazine Publishers of America*, the position in the magazine really doesn’t matter – but if [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/inside-outside/</link>
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		<title>The Results Are In! Question of the Week #19</title>
		<description><![CDATA[
Last Week We Asked:  
 What do you feel needs the most attention in your business in 2010?

You Said:  
 (43%) Marketing/Advertising
 (21%) Inventory 
 (29%) Training/Education 
 (7%) Tech/Software

]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/the-results-are-in-question-of-the-week-19/</link>
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		<title>Question of The Week #20</title>
		<description><![CDATA[
Question of The Week #20..




Do you offer financing programs to your customers?
 Yes No



Email 










]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/question-of-the-week-20/</link>
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		<title>The Absurd Reality of Jewelry Financing</title>
		<description><![CDATA[by Michael Fruchtman, CEO Fruchtman Marketing
This is a story about absurdity.
Where anyone can walk into practically any car dealer in America. If they have a decent job, credit and pulse, they can get a loan and financing up to 5 years for an automobile that is likely over $20,000. This automobile will depreciate immediately when [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/a-short-story/</link>
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		<title>When is it time to fire your advertising agency?</title>
		<description><![CDATA[By Ellen Fruchtman, President
Companies are making big changes not only in their company but in the company they keep.  Since your advertising agency or marketing firm plays an integral part of your business lifeline, it may be time for an agency review. Like everything else in the workforce, this is the time to scrutinize expenditures. [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/fire-your-advertising-agency/</link>
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		<title>Store Policy vs. Customer Service. When Did the Customer Become Second?</title>
		<description><![CDATA[By Tony Schmenk, Senior Art Director
This is a story about a mild winter afternoon that went all wrong. The simple act of exchanging a couple items after Christmas turned into multiple phone calls, emails and visits to a store, only to leave empty handed.
The story opens on my two-year-old daughter opening presents on Christmas Eve. [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/store-policy/</link>
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		<title>The Results Are In! Question of The Week #18</title>
		<description><![CDATA[Last week we asked:
What is your average new jewelry sale for Valentine&#8217;s Day?

You Said:
(100% ) Up to $250
 (0%) $250-500
 (0%) $500-$1000
 (0%) Over $1000

]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/the-results-are-in-question-of-the-week-18/</link>
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		<title>Question of the Week #19</title>
		<description><![CDATA[




What do you feel needs the most attention in your business in 2010?
 Marketing/Advertising Inventory Training/Education Technical/Software upgrades



spam 





]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/question-of-the-week-19/</link>
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		<title>Want to find out what your customers are really thinking? Ask them!</title>
		<description><![CDATA[By Karin Green, Account Coordinator/Social Media Specialist
As a responsible business owner, it’s your job to know your customers.  And most jewelers do a pretty good job – buying jewelry is, after all, an emotional experience during which the customer bonds with their salesperson.  But once a customer leaves your store they are out of your [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/want-to-find-o-nking-ask-them/</link>
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		<title>Super Ads 2010</title>
		<description><![CDATA[Are you like everyone else? Nobody really cares about the Superbowl do they? Isn&#8217;t this the one time you are watching television and you can&#8217;t wait to see the next commercial? We picked out a few of our favorites to share with you.

Doritos



E-Trade



Snickers



Charger



Audi



VW




]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/super-ads-2010/</link>
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		<title>And Now Presenting&#8230;</title>
		<description><![CDATA[You can catch Fruchtman Marketing at the Leading Jewelers Guild in La Jolla, California on March 5, 2010.  Megan Meinerding, VP Client Services, will be presenting Social Networks 101.
Megan will also be presenting Managing Social Media at the JCK Show in Las Vegas on June 4, 2010.
]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/and-now-presenting-2/</link>
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		<title>The Results are in! Question of the Week #17.</title>
		<description><![CDATA[
Last week, we asked:
 
How important is Valentine&#8217;s Day to your business?
Here&#8217;s what you said:
 50% Very important
 20% Moderately important
 20% Less important than in years past
 10% Not important at all

 

]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/the-results-are-in-question-of-the-week-17/</link>
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		<title>Question of the Week #18</title>
		<description><![CDATA[




What is your average new jewelry sale for Valentine's Day
 Up to $250 $250-500 $500-1000 Over $1000



Email 




Comments 





]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/question-of-the-week-18/</link>
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		<title>Targeting the Moving Target</title>
		<description><![CDATA[By Angie Ash, Senior Account Executive

If you&#8217;re a fine jeweler wishing to target women in the Generation X demographic of ages 30-44, a November 16, 2009 study shed some light on effectively communicating with this generation of American woman as well as millennials (ages 18 to 29) versus baby boomers. The study assessed spending habits, education, family [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/targeting-the-moving-target/</link>
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		<title>Big Game Winners of 2009</title>
		<description><![CDATA[Who can deny that part of the appeal of watching the big game is to catch the funny, clever, and no doubt, expensive commercials that air? As we gear up for being glued to our big screens on Sunday, February 7, 2010, we take a look back at the winners of 2009.
Career Builder.com



  
eTrade



Teleflora



Pedigree [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/media-buffet/big-game-winners-of-2009/</link>
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		<title>The Results Are In!</title>
		<description><![CDATA[
Last week, we asked:
 
Did you send thank you notes to everyone who purchased this holiday season?
25% said yes
75% said no
Thank you notes are a great way to follow up with a customer&#8217;s purchase, a thoughtful personal touch and the perfect opportunity to welcome the customer to your &#8220;family&#8221;.

]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/the-results-are-in-3/</link>
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		<title>Question of the Week #17</title>
		<description><![CDATA[
 




What do you feel needs the most attention in your business in 2010?
 Marketing/Advertising Inventory Training/Education Technical/Software upgrades



spam 





]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/question-of-the-week-14-2/</link>
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		<title>Old World, Meet New</title>
		<description><![CDATA[
By Ellen Fruchtman, President
I read this great article a few months back about the advertising business. It had to do with the average age of an advertising creative person — which happens to be 28. The advertising business is an industry of young, energetic people (by and large). Compare that to the average age of [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/old-world-meet-new/</link>
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		<title>And Now Presenting…</title>
		<description><![CDATA[
You can catch Fruchtman Marketing at Centurion in Tucson, Arizona. Ellen Fruchtman will be presenting “Making the Internet Work for Your Business” on Sunday, January 31st. In addition, Ellen Fruchtman and Megan Meinerding will both be leading roundtable discussion groups on Monday and Tuesday, February 1st and 2nd on the Web and Social Media.
Megan will [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/and-now-presenting%e2%80%a6/</link>
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		<title>The How of Social Networking</title>
		<description><![CDATA[By Megan Meinerding, VP Client Services

 
In part one of this three-part series on social networking you read &#8220;why&#8221; social networking is an important tool&#8230;now here&#8217;s the &#8220;how.&#8221;
 
 
Step One: Make a commitment to the medium. This is a longterm communication strategy &#8211; not a &#8220;one and done&#8221; approach.
 
Step Two: Find your social [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/media-buffet/the-how-of-social-networking/</link>
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		<title>Question of the Week #16</title>
		<description><![CDATA[Sometimes it&#8217;s the little things that make all the difference.




Did you send thank you notes to everyone who purchased this holiday season?
 Yes No



spam 





]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/question-of-the-week-16/</link>
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		<title>The Results Are In!</title>
		<description><![CDATA[



Last week, we asked:
Did you run any discount or promotional offers this holiday season?
75% of readers said  yes.
25% of readers said no.
]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/the-results-are-in-2/</link>
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		<title>The Why of Social Networking</title>
		<description><![CDATA[In an era where trust and consumer confidence are at historic lows, marketers are struggling to identify ways in which to move the communication and sales needle.
Enter your Band-Aid – social networking.
With so many businesses frozen, many marketers fall back to known tactics, even when the entire strategy behind those tactics is based on 1980s [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/the-why-of-social-networking/</link>
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		<title>Are you sharing your creative? Surprise!  It’s called stealing.</title>
		<description><![CDATA[Everyone knows the jewelry industry is a business built on many friendships.  Everyone belongs to buying groups, business groups and organizations.  During these buying groups, business groups and organizational meetings, you will see jewelers in non-competitive markets sharing fabulous advertising ideas that have worked for their store.  Let’s face it.  If your marketing has been [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/are-you-sharing-your-creative-surprise-it%e2%80%99s-called-stealing/</link>
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		<title>Surviving and beating this recession is like exercise…no pain, no gain!</title>
		<description><![CDATA[By guest columnist Howard Hauben, Editor, The Centurion What Jewelers Really Think Newsletter and President of the Centurion Show.
Until you’ve stared into the face of devastating challenge and adversity and come through the experience ready and able to go forward, you haven’t received the true benefit of surviving and beating this amazing recession. The true [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/surviving-and-beating-this-recession-is-like-exercise%e2%80%a6no-pain-no-gain/</link>
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		<title>The Results Are In!</title>
		<description><![CDATA[Last week, we asked:
Was your average new jewelry sale for the holiday season
 Above last year
 Below last year
 About the same
36% said above last year
55% said below last year
9% said about the same
]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/the-results-are-in/</link>
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		<title>Question of the Week #15</title>
		<description><![CDATA[This week’s question: Did you run any discount or promotional offers this holiday season?Answer and see what other jewelers are thinking!
All answers will be posted in a future issue of Tuesday Tips &#38; Tricks.





Did you run any discount or promotional offers this holiday season?
 Yes No



Email 




spam 





]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/question-of-the-week-15/</link>
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		<title>Worth Sharing</title>
		<description><![CDATA[A Fruchtman Marketing client and outstanding retail jeweler rang in the New Year with a bang&#8230;they acquired a total of nearly 800 new customers in November and December. Cheers! 
]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/worth-sharing/</link>
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		<title>Question of the Week #17</title>
		<description><![CDATA[ 
 



]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/question-of-the-week-14/</link>
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		<title>When the Going Gets Tough&#8230;</title>
		<description><![CDATA[
 The Tough (or at Least the Smart!) 
 Put Their Effort and Their Investment Into Their People!
 

 Strategies for Moving From Survival to Success
By guest columnist Kate Peterson, Performance Concepts, Inc.
You’ve made it this far.  You’ve weathered the storm, and you’re finally beginning to see light at the end of the tunnel. [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/when-the-going-gets-tough/</link>
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		<title>Did you know? Google banner ad results are in!</title>
		<description><![CDATA[Google’s content network now offers retail jewelers the opportunity to purchase geographically targeted online banner advertising in their market areas on local and national Web sites to promote store events.
Hundreds of local and national Web sites targeted toward jewelry purchasing demographics and lifestyle attributes can be selected including local television, radio, newspaper and magazine sites [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/act/did-you-know-google-banner-ad-results-are-in/</link>
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		<title>Survey Says&#8230;!</title>
		<description><![CDATA[Almost every jeweler aims to keep their bridal business in mind, so if you’ve been out of touch with that customer lately, the latest statistics culled from The National Association of Wedding Ministers at http://www.aweddingministers.com/wedding/statistics.htm and the Bridal Association of America&#8217;s Wedding Report 
 http://www.bridalassociationofamerica.com/Wedding_Statistics 
 are sure to keep you in the know.

 Every [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/marketing-planet/survey-says/</link>
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		<title>This Year I’m Going To . . .</title>
		<description><![CDATA[We all start out a new year with some great intentions. We’ll eat a little less, exercise a little more, set aside time for ourselves, and focus on completing a host of other well intentioned no-way-am-I-ever-going-to-do-this personal goals. But how many of you actually take the time to prepare a few business resolutions? May I [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/marketing-planet/this-year-im-going-to/</link>
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		<title>And Now Presenting&#8230;</title>
		<description><![CDATA[Megan Meinerding will be presenting &#8220;Websites 201:  Make the Most of Your Existing Site&#8221; at RJO in Savannah, Georgia, January 23rd.
You can also catch Fruchtman Marketing at Centurion in Tucson, Arizona. Ellen Fruchtman will be presenting “Making the Internet Work for Your Business” on Sunday, January 31st. In addition, Ellen Fruchtman and Megan Meinerding will [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/and-now-presenting/</link>
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		<title>Make a Creative Resolution in 2010</title>
		<description><![CDATA[
 This January brings not just a new year, but a new decade — providing the perfect chance to make worthwhile resolutions. In celebration of the mathematical beauty of the New Year (20/10 = 2), we offer the two biggest resolutions you can make to earn the biggest creative dividends in 20/10.

1. Resolve to keep [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/grow/make-a-creative-resolution-in-2010/</link>
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		<title>Choosing a Charity Wisely</title>
		<description><![CDATA[Most small business owners are creative and entrepreneurial and possess the characteristics that make for great nonprofit board members. But, lets be honest, 99.9% of those people want something in return. Most “saints” don’t receive our newsletter, so I’ll address the rest of us instead.
Recognition, more business, new friendships. All are valid considerations for joining [...]]]></description>
		<link>http://www.fruchtmanmarketing.com/enewsletter/think/choosing-a-charity-wisely/</link>
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