Survey Says…!
Almost every jeweler aims to keep their bridal business in mind, so if you’ve been out of touch with that customer lately, the latest statistics culled from The National Association of Wedding Ministers at http://www.aweddingministers.com/wedding/statistics.htm and the Bridal Association of America’s Wedding Report
http://www.bridalassociationofamerica.com/Wedding_Statistics
are sure to keep you in the know.
- Every year an average of 2.4 million weddings are performed in the U.S.
- Most brides (30%) plan their weddings for 7 to 12 months
- 85% of grooms propose with a ring
- Average size of engagement diamond: 1.4 carats
- Average cost of an engagement ring: $4,976
- Most popular diamond shape: round (43%), princess cut (31%)
- Most popular engagement ring settings: white gold (39%) and platinum
- June is the most popular month for weddings, then August, followed by September, October and May
- 35% of weddings occur in the summer; 29% in the spring; 23% in the fall; 13% in the winter
- 30% of all engagements happen between December and February
- 11% of winter weddings are Christmas weddings
- Avg. bride age 26
- Avg. groom age 28
- Avg. Engagement time is 17 months
- Most (about 75%) first-time brides will receive a diamond engagement ring (67% of repeat brides)
- Average size of wedding party: 12
- Out of the 2.4 million weddings that took place, first time brides made up 92%. Second-time brides made up the remaining 8%. First time grooms made up 89% and second time grooms made up the remaining 11%.
- Median age for remarriage is 34 for women and 37 for men
With these statistics in mind, target your marketing plans to this core group and be sure your communication is both relevant and timely. For any questions pertaining to bridal customers, email suits@fruchtman.com
By Fruchtman on January 12, 2010 :: Filed under Inspriration Zone,Marketing Planet,Think
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