Tidbits from The Knot 2009 Survey
The Knot survey was reported in June 2009 with a sample size of 9,578 respondents. According to The Knot, they reach over 70 percent of all brides online.
Sixty-eighty percent of the brides had either some involvement (hinted or discussed what she wanted) or had significant involvement (was present when purchased or shopped together) in the ring decision.
Marketing tip: A minimum of 65% of your bridal marketing dollars needs to be targeted to women.
Seventy percent of brides that were significantly involved in the ring purchase (present when purchased or shopped/looked together) felt that it was important to see the ring in person before buying.
Marketing Tip: When someone comes to your store with a print out from Blue Nile use it to your advantage! They want to see the ring and came to your store for a reason. Make it part of your selling strategy.
Want to discuss these tidbits further? Email us at suits@fruchtman.com
By Ellen Fruchtman on September 22, 2009 :: Filed under Grow,Marketing Planet
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