Tidbit from The Knot 2009 Survey
The Knot survey was reported in June 2009 with a sample size of 9,578 respondents. According to The Knot, they reach over 70% of all brides online.
59% of brides give jewelry as an attendant gift with an average cost of $102. Men only give fine jewelry 10% of the time.
Marketing tip: Every engagement ring purchase must come with an attendant gift certificate offer. Suggestion: $100 gift card towards the purchase of four attendant gifts or more.
What to discuss this tidbit further? Email suits@fruchtman.com.
By Ellen Fruchtman on October 27, 2009 :: Filed under Take into Account,Think
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