Tidbits from The Knot 2009 Survey
The Knot survey was reported in June 2009 with a sample size of 9,578 respondents. According to The Knot, they reach over 70% of all brides online.
An average of 47.5% of all brides that were significantly involved or had some involvement in the engagement ring purchase said they used the Internet extensively for research prior to engagement.
Marketing tip: The bricks and clicks business model is extremely important. A robust Web site that is easy to navigate is critical.
Want to discuss these tidbits further? Email us at suits@fruchtman.com
By Ellen Fruchtman on September 29, 2009 :: Filed under Take into Account,Think
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