Your Web Site and Paid Search
In last week’s article, we discussed the functionality of your Web site and how you can improve a potential (or current) customer’s ability to find your Web site though Search Engine Optimization (SEO). SEO is the basic idea of planning your Web site to make it easier for search engines (like Google) to find your site when someone looks for it.
Paid Search is a similar concept, except it is paid advertising so your Web site appears when certain words are searched.
Organic search results appear on the left side of the search page; Paid Search results appear on the right side and at the top of the page. These are the links that are labeled “Sponsored Results” and possibly have a colored background.
You can purchase key words in your market area to place you on the top or near top of certain searches in Google, Yahoo!, and other search engines. And this is an accepted standard practice. You might want to do this when your site is first launched or during a particular sales event. However the ‘problem’ with sponsored links is that everyone who buys the same key words or phrases is trying to get on the top of the same search lists you are. Further, once you stop paying for the key words, your site settles back down to its organic spot based on how the search engines have ranked you. SEO gives your site an added advantage.
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By Fruchtman on November 10, 2009 :: Filed under Technically Speaking,Think
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